The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
<span id="docs-internal-guid-97f22c25-7fff-dac2-14df-95ce98306cd3"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;">In the memo, the business manager concludes that the television station has lost revenue since he has switched from weather and local news to national news and thus, he needs roll back to his former level to stop losing any more advertising revenues. The manager also states that he received complaints from his viewers concering the station's coverage of local news and weather. Also, local businesses have cancelled their advertising revenues since then. Nevertheless, there are a series of assumptions stated which have flaws and are remaining to be answered to verify whether the conclusion holds water. </span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;">Firstly, the manager states that most of the complaints he received after switching the programs were concerned with the station's coverage of weather and local news. However, he does not mention what their concern was. Maybe, the viewers just wanted to know the new schedule of late-night programs and were happy that weather and local news aren't available now. It is also possible that the viewers were enjoying the national programs and thus wanted to let the stations know it. Thus, without answering these assumptions, the statements stands unwarranted.</span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;">Also, the business manager states that local businesses that used to advertise during their late night shows have started cancelling their contracts. It is possible that since the stations now covers national news at night instead of local news, the advertisers do not feel the time appropriate to advertise. It is also possible that since the station is telecasting national news instead of local, it is now receiving advertising offers from national advertisers which has lead to the station increasing their advertising rate. Due to the increased rate, the local advertisers are thus, cancelling their contracts. Hence, just like the earlier assumption, without properly investigating these questions, even this evidence stands unwarranted.</span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;">Even if the concede the hypothesis that the above evidence is true, the station can still have their weather and local news at a different time. As a result, the local advertisers which had problems to advertise concering national news being displayed while advertising may now re-instate their contracts to the new time. Also, it is highly possible that more people might now turn up to watch this news since it is at a time more feasible to everyone. It is also possible that people were having complains because there were times at which there was something really crucial that the news failed to cover and it was instead showing national news. This made the people as well as the advertisers furious and thus, they cancelled their contracts. Hence, the manager needs more evidence to prove his conclusion.</span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;">As a result of the above questions, the conclusion stated by the manager that restoring the time devoted to weather and local news would stop him from losing revenues stays flawed. The manager should do deeper investigation to the above flaws stated and re-evalute his assumptions.</span></p><div><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;"><br></span></div></span>
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 672 350
No. of Characters: 3780 1500
No. of Different Words: 230 200
Fourth Root of Number of Words: 5.091 4.7
Average Word Length: 5.625 4.6
Word Length SD: 3.594 2.4
No. of Words greater than 5 chars: 249 100
No. of Words greater than 6 chars: 207 80
No. of Words greater than 7 chars: 168 40
No. of Words greater than 8 chars: 125 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.217 21.0
Sentence Length SD: 20.891 7.5
Use of Discourse Markers (%): 0.652 0.12
Sentence-Text Coherence: 0.348 0.35
Sentence-Para Coherence: 0.348 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 704, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...mplaints from his viewers concering the stations coverage of local news and weather. Als...
^^^^^^^^
Line 1, column 1410, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ng the programs were concerned with the stations coverage of weather and local news. How...
^^^^^^^^
Line 1, column 1630, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
... were happy that weather and local news arent available now. It is also possible that...
^^^^^
Line 1, column 3211, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...vertical-align: baseline;'>Even if the concede the hypothesis that the above evidence ...
^^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, hence, however, if, may, nevertheless, really, so, still, then, thus, well, while, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 4258.0 2260.96107784 188% => OK
No of words: 585.0 441.139720559 133% => OK
Chars per words: 7.27863247863 5.12650576532 142% => OK
Fourth root words length: 4.9180050066 4.56307096286 108% => OK
Word Length SD: 8.54232692295 2.78398813304 307% => Word_Length_SD is high.
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.391452991453 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 1139.4 705.55239521 161% => OK
avg_syllables_per_word: 1.9 1.59920159681 119% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 13.0 8.76447105788 148% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 204.906723736 57.8364921388 354% => The lengths of sentences changed so frequently.
Chars per sentence: 236.555555556 119.503703932 198% => OK
Words per sentence: 32.5 23.324526521 139% => OK
Discourse Markers: 7.11111111111 5.70786347227 125% => OK
Paragraphs: 1.0 5.15768463074 19% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.184061269945 0.218282227539 84% => OK
Sentence topic coherence: 0.105500044844 0.0743258471296 142% => OK
Sentence topic coherence SD: 0.0827546756957 0.0701772020484 118% => OK
Paragraph topic coherence: 0.184061269945 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.0 0.0628817314937 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 29.1 14.3799401198 202% => Automated_readability_index is high.
flesch_reading_ease: 13.62 48.3550499002 28% => Flesch_reading_ease is low.
smog_index: 14.6 7.1628742515 204% => Smog_index is high.
flesch_kincaid_grade: 19.3 12.197005988 158% => OK
coleman_liau_index: 25.54 12.5979740519 203% => Coleman_liau_index is high.
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 16.5 12.3882235529 133% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.