The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
Late night news are very popular among among many other late TV shows. However, the business manager of this particular TV channel has noticed lots of complaints regarding the content of the channel. The claims held by the manager seem to revive the channel back to popularity but it is not the case, due to the following reasons.
Firstly, the channel started devoting more of its news time to national news and the remainder would go to the weather and local news. In the time period of a year, people started to complain about the channel's content because it seems that they are more keen on watching the local news and weather reports. Due to this, the TRP rating of the channel has reduced which means the "faith" of the people on this channel has reduced.
If the channel suddenly resumes its old timetable back, it may seem but natural that previous viewers may return, but what if there is another competing news channel? It is quite possible that the second channel provides better information or more relevant information and spends a good amount of its time discussing local news and weather reports. It is also possible that the viewers have decided to abandon the original channel and switch to the new channel that provides the viewers with what they want.
Secondly, the manager states that their channel has lost advertisement contracts from local businesses. Local business will flourish if they get popular fast and the way to do this is to grab hold of a TV channel that has high TRP rating. It is obvious that the local businesses decided to annul their contracts because if there are very few viewers this would result in an inefficient advertisement campaign and since advertisement is not just limited to just THIS channel, the businesses might just as well cancel their contract. This has led to a drop in the revenues generated from advertising for local businesses and the news channel seems to be in loss. In order to regain their revenues from adverts, they must come up with a better strategy to attract companies and viewers alike.
In conclusion, just going back to the old timetable in anticipation of an increased TRP rating would not suffice and the company needs to to come up with new and better marketing strategies to make their channel rich with adverts and viewers.
Grammar and spelling errors:
Line 1, column 35, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: among
Late night news are very popular among among many other late TV shows. However, the ...
^^^^^^^^^^^
Line 9, column 137, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: to
...would not suffice and the company needs to to come up with new and better marketing s...
^^^^^
Discourse Markers used:
['also', 'but', 'first', 'firstly', 'however', 'if', 'may', 'regarding', 'second', 'secondly', 'so', 'well', 'in conclusion']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.241860465116 0.25644967241 94% => OK
Verbs: 0.158139534884 0.15541462614 102% => OK
Adjectives: 0.0953488372093 0.0836205057962 114% => OK
Adverbs: 0.053488372093 0.0520304965353 103% => OK
Pronouns: 0.0418604651163 0.0272364105082 154% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.102325581395 0.125424944231 82% => OK
Participles: 0.0348837209302 0.0416121511921 84% => OK
Conjunctions: 2.55565558523 2.79052419416 92% => OK
Infinitives: 0.0488372093023 0.026700313972 183% => Less infinitives wanted.
Particles: 0.0046511627907 0.001811407834 257% => OK
Determiners: 0.106976744186 0.113004496875 95% => OK
Modal_auxiliary: 0.0186046511628 0.0255425247493 73% => OK
WH_determiners: 0.0116279069767 0.0127820249294 91% => OK
Vocabulary words and sentences:
No of characters: 2329.0 2731.13054187 85% => OK
No of words: 398.0 446.07635468 89% => More content wanted.
Chars per words: 5.85175879397 6.12365571057 96% => OK
Fourth root words length: 4.46653527281 4.57801047555 98% => OK
words length more than 5 chars: 0.331658291457 0.378187486979 88% => OK
words length more than 6 chars: 0.281407035176 0.287650121315 98% => OK
words length more than 7 chars: 0.160804020101 0.208842608468 77% => OK
words length more than 8 chars: 0.0829145728643 0.135150697306 61% => OK
Word Length SD: 2.55565558523 2.79052419416 92% => OK
Unique words: 183.0 207.018472906 88% => More unique words wanted.
Unique words percentage: 0.459798994975 0.469332199767 98% => OK
Word variations: 49.0574383761 52.1807786196 94% => OK
How many sentences: 15.0 20.039408867 75% => OK
Sentence length: 26.5333333333 23.2022227129 114% => OK
Sentence length SD: 52.5448379958 57.7814097925 91% => OK
Chars per sentence: 155.266666667 141.986410481 109% => OK
Words per sentence: 26.5333333333 23.2022227129 114% => OK
Discourse Markers: 0.866666666667 0.724660767414 120% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 2.0 3.58251231527 56% => OK
Readability: 54.6740368509 51.9672348444 105% => OK
Elegance: 1.49541284404 1.8405768891 81% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.493829019953 0.441005458295 112% => OK
Sentence sentence coherence: 0.181782842249 0.135418324435 134% => OK
Sentence sentence coherence SD: 0.0948471689715 0.0829849096947 114% => OK
Sentence paragraph coherence: 0.642714095754 0.58762219726 109% => OK
Sentence paragraph coherence SD: 0.162232732156 0.147661913831 110% => OK
Sentence topic coherence: 0.240718393151 0.193483328276 124% => OK
Sentence topic coherence SD: 0.114860495128 0.0970749176394 118% => OK
Paragraph paragraph coherence: 0.446681300835 0.42659136922 105% => OK
Paragraph paragraph coherence SD: 0.0565461638791 0.0774707102158 73% => OK
Paragraph topic coherence: 0.345578254961 0.312017818177 111% => OK
Paragraph topic coherence SD: 0.107177129566 0.0698173142475 154% => OK
Task Achievement:
Sentences with positive sentiment : 10.0 8.33743842365 120% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 1.0 4.82512315271 21% => More neutral sentences wanted.
Positive topic words: 8.0 6.46551724138 124% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 12.0 14.657635468 82% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.