The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation that monarch books should open a café in its store is based on assumptions which raise questions which need to be answered for proper evaluation before considering it as an effective approach. The fallacies that the prompt is based on must be evaluated with deep analysis.
Firstly, monarch has been in business for more than twenty years at the same location which suggests that its business is going quite good with the present approach. it already has a large customer base as it is known for its wide selection of books on all subjects. any change with the current scenario would raise a question of viability. What if the location does not appeal culinary tempt to the customers? How would the customer take the café addition when it is already popular with having no café? if the answers are negative then it might not attract more customers.
Secondly, discontinuing the children’s book section assuming it would probably become less popular is a dubious approach. The most recent national census which indicated a significant decline in the percentage of the population under age ten does not ensure that the popularity of the children’s book section would decline as well. The customers of this particular section are not confined in children under age 10 only. The readers could be of any age as these books could be used for various purposes like survey, collection, library etc. would it be a wise decision when monarch is popular having a wide range of books on all subjects? The answer would likely be negative.
Finally, regal books that recently opened its own café might have a different location and a customer bases. are they successful yet with their novel addition? are they planning to shift their business to café based rather than being book based for not having enough profit? The answer is not mentioned in the prompt. Without such answers it is not possible to predict that monarch would better compete with Regals.
In conclusion, the questions raised above must be answered with proper evidences and they must be convincing before taking the recommendation as an effective approach. Perhaps there is possibility that a better approach is available instead of this one. The board must evaluate the scenario with proper attention.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 379 350
No. of Characters: 1867 1500
No. of Different Words: 186 200
Fourth Root of Number of Words: 4.412 4.7
Average Word Length: 4.926 4.6
Word Length SD: 2.545 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.688 21.0
Sentence Length SD: 15.007 7.5
Use of Discourse Markers (%): 0.438 0.12
Sentence-Text Coherence: 0.303 0.35
Sentence-Para Coherence: 0.569 0.50
Sentence-Sentence Coherence: 0.052 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 167, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...g quite good with the present approach. it already has a large customer base as it...
^^
Line 3, column 268, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Any
...ide selection of books on all subjects. any change with the current scenario would ...
^^^
Line 3, column 506, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...is already popular with having no café? if the answers are negative then it might ...
^^
Line 3, column 506, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...is already popular with having no café? if the answers are negative then it might ...
^^
Line 5, column 422, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...confined in children under age 10 only. The readers could be of any age as these bo...
^^^
Line 5, column 640, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... a wide range of books on all subjects? The answer would likely be negative. Fin...
^^^
Line 7, column 110, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Are
...ifferent location and a customer bases. are they successful yet with their novel ad...
^^^
Line 7, column 161, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Are
...ccessful yet with their novel addition? are they planning to shift their business t...
^^^
Transition Words or Phrases used:
finally, first, firstly, if, second, secondly, then, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1921.0 2260.96107784 85% => OK
No of words: 379.0 441.139720559 86% => More content wanted.
Chars per words: 5.06860158311 5.12650576532 99% => OK
Fourth root words length: 4.41224685777 4.56307096286 97% => OK
Word Length SD: 2.64217425386 2.78398813304 95% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.506596306069 0.468620217663 108% => OK
syllable_count: 590.4 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.5568385468 57.8364921388 82% => OK
Chars per sentence: 87.3181818182 119.503703932 73% => OK
Words per sentence: 17.2272727273 23.324526521 74% => OK
Discourse Markers: 3.27272727273 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.320487072376 0.218282227539 147% => OK
Sentence topic coherence: 0.0850745674305 0.0743258471296 114% => OK
Sentence topic coherence SD: 0.0942274210048 0.0701772020484 134% => OK
Paragraph topic coherence: 0.18646559928 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.10382071453 0.0628817314937 165% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.83 12.5979740519 94% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.