"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director for the Super Screen Movie Production Company does not have the best idea when it comes to his plan on how to increase attendance of his company's movies. To convince me otherwise, there are several questions that require answers in order to make his claim logical.
The annual report from the company's marketing team has shown that fewer people had attended movie showings this year as compared to previous years. Therefore, since the rate of attendance has been higher in the past, people have been aware that the company makes good quality movies. Prior attendance trumps the idea that people were unaware of the company's predisposition to making good quality films. As a result, I do not believe that allocating more money to public marketing would be the best use of money since people are already aware of their successes from the past. The director would have to give his reasons as to why public service announcements for his film would prove beneficial given that he did not have to do so in the past to get success. However, if he is not able to provide a solid reasoning as for this discrepency, I stand by my claim that this method of money allocation will not be successful.
The director would also have to give account for the money he wishes to spend on advertising and how this would affect the quality of the film. Movies take millions of dollars to produce and the reallocating of money towards public advertising would cause the director to not have as many funds to create quality effects for the movie. If he allocates money to public awareness, I presume that the quality of the films could be downgraded. This in turn could allow movie ratings to go down, even if attendance were to rise. The film could truly be successful but only if financial shifts are not so drastic. If they are not very drastic, it is possible that this tool could prove beneficial for the company at the end of the day.
Ultimately, the comments made by the marketing director do not make much sense. The plans for rejuvenation of attendance in the theatre should be reevaluated once again in order to ensure the company has maximum success.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 379 350
No. of Characters: 1760 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.412 4.7
Average Word Length: 4.644 4.6
Word Length SD: 2.485 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 84 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.688 21.0
Sentence Length SD: 6.696 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.338 0.35
Sentence-Para Coherence: 0.531 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
also, but, however, if, so, therefore, as for, as to, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1795.0 2260.96107784 79% => OK
No of words: 379.0 441.139720559 86% => More content wanted.
Chars per words: 4.73614775726 5.12650576532 92% => OK
Fourth root words length: 4.41224685777 4.56307096286 97% => OK
Word Length SD: 2.53882900244 2.78398813304 91% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.488126649077 0.468620217663 104% => OK
syllable_count: 577.8 705.55239521 82% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 35.4768850803 57.8364921388 61% => OK
Chars per sentence: 112.1875 119.503703932 94% => OK
Words per sentence: 23.6875 23.324526521 102% => OK
Discourse Markers: 4.0625 5.70786347227 71% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.167105792386 0.218282227539 77% => OK
Sentence topic coherence: 0.0572464315135 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0668834517838 0.0701772020484 95% => OK
Paragraph topic coherence: 0.0996045374701 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0440507046496 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.51 12.5979740519 83% => OK
dale_chall_readability_score: 7.61 8.32208582834 91% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.