The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The director claims that it is necessary for super screen to attract more attendents by boosting its advertisement. In order to support this claim, the director cites serval evidence about the decrease of attendents, increase of reviews and people's disinterest about movies. Hower, there are several questions needs to be answered to make a firm conclusion.
To begin with, the director claims the fact the people who come to super screen is fewer than ever. however, we do not know the reason why people does not like to go to the cinema to watch moive. perhaps the the countries' economic has slowed down and people would want to cut off their overhead; perhaps the well developed online streaming media technology allows people to enjoy movie at home; perhaps the furnishment of super screen is out of date. if any of above case is true, the director cannot reasonably explain why people does not like to go to super screen. In sum, in order to evaluate the director's recommendation, the director needs to provide clear answer about why the people does not like to go to supper screen.
Secondly, the question regarding why the director connects the increase percent of movie reviews with the decline of people attending supper screen is still need to answered. The director cites the fact that the percent of movie review increases last year, that this increase does not have positive effect on attracting people to go to supper screen. however, the director does not indicate how much the percent increase and actually what the absolute numbers of reviews is. if the number of movie reviews constantly remain in historical low area, then even the movie reviews have dramtic increase in its percentage, it does not necessarily imply that there is much increase of people's interest in movie. Besides, the director also provide a vague evidence about the increase of the percentage. Without clear evidence about how much percentage of the movie review increase, the conclusion regarding the increase of people's interest about movie is untenable.
Even the director has comprehensive answers about above questions, we also need to know why the directors think increasing advertisement can achieve his goal. The director does not provides how much budget does he/she think can attract more people come to super screen. One more question needs to be answered is whether there is an alternative ways to attract the goal. Such as, provide discount coupon for consumers, makes public survey to get the feedback of public's experience in super screen etc.
In conclusion, there are several questions need to be answer before any hasty conclusion. The director needs to answer that why he thinks advertisement is neccessary to attract people and why he thinks the movie reviews is important.
Comments
Essay evaluation report
Sentence: The director claims that it is necessary for super screen to attract more attendents by boosting its advertisement.
Error: attendents Suggestion: No alternate word
Sentence: In order to support this claim, the director cites serval evidence about the decrease of attendents, increase of reviews and people's disinterest about movies.
Error: serval Suggestion: No alternate word
Error: attendents Suggestion: No alternate word
Error: disinterest Suggestion: No alternate word
Sentence: To begin with, the director claims the fact the people who come to super screen is fewer than ever. however, we do not know the reason why people does not like to go to the cinema to watch moive. perhaps the the countries' economic has slowed down and people would want to cut off their overhead; perhaps the well developed online streaming media technology allows people to enjoy movie at home; perhaps the furnishment of super screen is out of date. if any of above case is true, the director
Error: moive Suggestion: move
Error: furnishment Suggestion: No alternate word
Sentence: The director cites the fact that the percent of movie review increases last year, that this increase does not have positive effect on attracting people to go to supper screen. however, the director does not indicate how much the percent increase and actually what the absolute numbers of reviews is. if the number of movie reviews constantly remain in historical low area, then even the movie reviews have dramtic increase in its percentage, it does not necessarily imply that there is much increase
Error: dramtic Suggestion: dramatic
Sentence: The director needs to answer that why he thinks advertisement is neccessary to attract people and why he thinks the movie reviews is important.
Error: neccessary Suggestion: necessary
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 8 2
No. of Sentences: 16 15
No. of Words: 461 350
No. of Characters: 2284 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.634 4.7
Average Word Length: 4.954 4.6
Word Length SD: 2.547 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.812 21.0
Sentence Length SD: 22.889 7.5
Use of Discourse Markers (%): 0.438 0.12
Sentence-Text Coherence: 0.413 0.35
Sentence-Para Coherence: 0.468 0.50
Sentence-Sentence Coherence: 0.206 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 1, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...per screen to attract more attendents by boosting its advertisement. In order to ...
^^
Line 3, column 101, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...ome to super screen is fewer than ever. however, we do not know the reason why people d...
^^^^^^^
Line 3, column 197, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...ike to go to the cinema to watch moive. perhaps the the countries economic has slowed d...
^^^^^^^
Line 3, column 205, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...o to the cinema to watch moive. perhaps the the countries economic has slowed down and ...
^^^^^^^
Line 3, column 205, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...o to the cinema to watch moive. perhaps the the countries economic has slowed down and ...
^^^^^^^
Line 3, column 452, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ishment of super screen is out of date. if any of above case is true, the director...
^^
Line 3, column 602, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...creen. In sum, in order to evaluate the directors recommendation, the director needs to p...
^^^^^^^^^
Line 4, column 351, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...tracting people to go to supper screen. however, the director does not indicate how muc...
^^^^^^^
Line 5, column 181, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'provide'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: provide
...achieve his goal. The director does not provides how much budget does he/she think can a...
^^^^^^^^
Line 5, column 181, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'provide'
Suggestion: provide
...achieve his goal. The director does not provides how much budget does he/she think can a...
^^^^^^^^
Line 5, column 218, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'she' must be used with a third-person verb: 'thinks'.
Suggestion: thinks
...ot provides how much budget does he/she think can attract more people come to super s...
^^^^^
Line 5, column 344, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'way'?
Suggestion: way
...ered is whether there is an alternative ways to attract the goal. Such as, provide d...
^^^^
Transition Words or Phrases used:
actually, also, besides, however, if, regarding, second, secondly, so, still, then, well, in conclusion, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2332.0 2260.96107784 103% => OK
No of words: 460.0 441.139720559 104% => OK
Chars per words: 5.06956521739 5.12650576532 99% => OK
Fourth root words length: 4.6311565067 4.56307096286 101% => OK
Word Length SD: 2.60731847706 2.78398813304 94% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.439130434783 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 729.9 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 45.3635040534 57.8364921388 78% => OK
Chars per sentence: 116.6 119.503703932 98% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 6.35 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209842891656 0.218282227539 96% => OK
Sentence topic coherence: 0.0796832042589 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0577987277859 0.0701772020484 82% => OK
Paragraph topic coherence: 0.124771839131 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0440382448721 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.