The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The aruthor of the argument proposes that super screen should allocate a greater share of its budget next year to reaching the public through advertising. To buttress his/her conclusion, the author cites the following evidences: first, fewer people attended super screen-produced movies than any other year; second, the percentage of positive reviews increases. The argument may have its merit, but due to irrevelant evidences and unaddressed assumptions, the recommendation here is unsubstantiated and flawed.
To begin with, the accuracy and validity of the report and reviews are quetionable. if there is only a few reviews, then the result drawn from these reviews are not concinving. even if the percentage of postive reviews increases, these reviews only stand for opinions from limited amount of people, instead of representating all group of citizens in the society. it is also likely that one person, in order to express passion for the movie, wrote many positive reviews. without detailed information about these reviews, such as time, writers' names, jobs and so one, we are unable to make any conclusion about the quality of the movies. there might be one movie that is attracting, and receive many good reviews, while all the remaining movies are not in good quality, with only few write something bad for them.
Furthoremore, the author assumes that the only reason that fewer people watch super screen movies is lack of public awareness of the good quality movies. The assumption may been valid at first glance, careful investigation suggests that it is unwarranted. The author fails to consider many other possible explanantions behind this situation. Say, for example, that people nowadays are busy with their work and do not have much leisure time or that people find more interesting recreation activities, such as skating. even if movies become better, in this case, individuals just do not have enough time to consume and enjoy them.
Moreover, the author falsely predicts that by distributing more money on advertisement, there will be more people attending super screen-produced movies. when super screen puts more money on advertising, owing to limited budget, it may spend less money on the shooting and producing new movies. The movie quality hence will be decreased in the next year. people who see the advertisement would still not come to watch the super screen movies because of poor quality. people may come up with many other efficient ways to attract potential consumers. super screen might offer better services, giving people better experiencing when watching movie. They can do so by providing free beverages and snacks. No one can easily make conclusion about the best improvement without comparing different kinds of suggestions carefully.
To sum up, as it stands, the argument by the author is relied on several problematic assumptions that weakens its validity. To further strengthen its credibility, the author is advised to provide the evidences as follows: first, the precentage of positive reviews is a reasonable and credible measure with regard to the quality of super screen movies; second, there are strong evidences that people not going to super screen is only ascribed to unawareness of improving movie qualities; third, a persuasive research conducted by the professionale experts indicates spending more money on advertising is the solo resort to the current issue.
Comments
Essay evaluation report
argument 1 --not OK
argument 2 -- OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 543 350
No. of Characters: 2807 1500
No. of Different Words: 263 200
Fourth Root of Number of Words: 4.827 4.7
Average Word Length: 5.169 4.6
Word Length SD: 2.744 2.4
No. of Words greater than 5 chars: 211 100
No. of Words greater than 6 chars: 148 80
No. of Words greater than 7 chars: 100 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.938 21.0
Sentence Length SD: 23.269 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.554 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 85, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...the report and reviews are quetionable. if there is only a few reviews, then the r...
^^
Line 3, column 178, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
... from these reviews are not concinving. even if the percentage of postive reviews in...
^^^^
Line 3, column 364, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...g all group of citizens in the society. it is also likely that one person, in orde...
^^
Line 3, column 471, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Without
...the movie, wrote many positive reviews. without detailed information about these review...
^^^^^^^
Line 3, column 555, Rule ID: AND_SO_ONE[1]
Message: Did you mean 'and so on' (="etc.")?
Suggestion: and so on
...iews, such as time, writers names, jobs and so one, we are unable to make any conclusion a...
^^^^^^^^^^
Line 3, column 637, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...lusion about the quality of the movies. there might be one movie that is attracting, ...
^^^^^
Line 5, column 170, Rule ID: PRP_PAST_PART[4]
Message: Did you mean 'may be' or 'has been'?
Suggestion: may be; has been
...the good quality movies. The assumption may been valid at first glance, careful investig...
^^^^^^^^
Line 5, column 518, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...recreation activities, such as skating. even if movies become better, in this case, ...
^^^^
Line 5, column 630, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... enough time to consume and enjoy them. Moreover, the author falsely predicts th...
^^^^^
Line 7, column 155, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: When
...attending super screen-produced movies. when super screen puts more money on adverti...
^^^^
Line 7, column 356, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
...nce will be decreased in the next year. people who see the advertisement would still n...
^^^^^^
Line 7, column 468, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
... screen movies because of poor quality. people may come up with many other efficient w...
^^^^^^
Line 7, column 550, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Super
...nt ways to attract potential consumers. super screen might offer better services, giv...
^^^^^
Transition Words or Phrases used:
also, but, first, hence, if, may, moreover, second, so, still, then, third, while, for example, such as, to begin with, to sum up, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2891.0 2260.96107784 128% => OK
No of words: 542.0 441.139720559 123% => OK
Chars per words: 5.33394833948 5.12650576532 104% => OK
Fourth root words length: 4.82502781895 4.56307096286 106% => OK
Word Length SD: 2.84078743592 2.78398813304 102% => OK
Unique words: 286.0 204.123752495 140% => OK
Unique words percentage: 0.527675276753 0.468620217663 113% => OK
syllable_count: 908.1 705.55239521 129% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 10.0 4.22255489022 237% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 87.6358370221 57.8364921388 152% => OK
Chars per sentence: 120.458333333 119.503703932 101% => OK
Words per sentence: 22.5833333333 23.324526521 97% => OK
Discourse Markers: 6.04166666667 5.70786347227 106% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.260176091542 0.218282227539 119% => OK
Sentence topic coherence: 0.0680990407184 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0711089576375 0.0701772020484 101% => OK
Paragraph topic coherence: 0.144725679552 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0539127838965 0.0628817314937 86% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.93 12.5979740519 111% => OK
dale_chall_readability_score: 8.69 8.32208582834 104% => OK
difficult_words: 136.0 98.500998004 138% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.