The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument made by the advertising director of Super Screen Movie Production Company suggests that despite the increse in percentage of positive reviews, the number of people attending movies produced by the company has come down. However, the writer's conclusion makes few unwarranted assumptions making his conclusion not hold water. The following questions must be answered before making any conclusion.
Firstly, the argument states that previous year fewer people attended the movies compared to any other year. The writer vaguely states the term 'fewer': for instance, if a thousand people attended the movies on an average every year, and if for a particular year, the number drops to nine hundred and ninety nine; we can still say that fewer people attended the movies comapred to any other year. However, if the director decides to increase the advertising budget based on the fact that a fall in viewership is observed, he might actually losing more money for the company - the review lost because of the reduction in viewership could be far less that the advertising budget. Even if the director comeup with the exact figures, suggesting a substantial decline in viewership, the argument's conclusion might still not hold valid because it could so happen that the region faced a recession during a particular year, and incidentally they couldn't afford to go the movies. However, the situation could get better and people could actually start going to the movies after economic conditions stabilize. The company to assess the monetary factors of that region.
Secondly, does a rise in postive reviews would necessarily mean that the movies are actually good? Definitely No! It could so happen that pubic, who didn't like movie, did not bother posting a review because they felt that the movie was patently dull or bad. In that case, positive reviews can not be accounted for deciding the movie's qualty. To obtain a valid movie rating, careful analysis has to be done; by considering whether everyone is writing a review or only those who enjoyed the movie are.
Thirdly, the argument states that the problem lies not with the quality of the movies, but with the lack of public awareness. At this point, the company has to analyse how people were aware of the movies being played previously. Even if they were aware of the fact that good movieswere being played by the company, why was there a shift in awareness for one particular year? It could so happen that people are more interested in movies produced by XYZ Company, which was established a year ago. Under such circumstances, increasing advertising efforts might not bring intended results, as people are interested in other movies. Evidence has to be provided which states the fall in viewership was because of a lack of awareness.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 464 350
No. of Characters: 2286 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.641 4.7
Average Word Length: 4.927 4.6
Word Length SD: 2.543 2.4
No. of Words greater than 5 chars: 176 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.421 21.0
Sentence Length SD: 12.326 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.134 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The argument made by the advertising dir...
^^
Line 1, column 249, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...the company has come down. However, the writers conclusion makes few unwarranted assump...
^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...swered before making any conclusion. Firstly, the argument states that previo...
^^
Line 3, column 302, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled with hyphen.
Suggestion: ninety-nine
...r, the number drops to nine hundred and ninety nine; we can still say that fewer people att...
^^^^^^^^^^^
Line 3, column 783, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'arguments'' or 'argument's'?
Suggestion: arguments'; argument's
... substantial decline in viewership, the arguments conclusion might still not hold valid b...
^^^^^^^^^
Line 3, column 940, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: couldn't
... particular year, and incidentally they couldnt afford to go the movies. However, the s...
^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the monetary factors of that region. Secondly, does a rise in postive reviews...
^^
Line 5, column 141, Rule ID: PUBIC_X[1]
Message: Did you mean 'public'?
Suggestion: public
... Definitely No! It could so happen that pubic, who didnt like movie, did not bother p...
^^^^^
Line 5, column 152, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... No! It could so happen that pubic, who didnt like movie, did not bother posting a re...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ly those who enjoyed the movie are. Thirdly, the argument states that the pr...
^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... because of a lack of awareness.
^^^^
Transition Words or Phrases used:
actually, but, first, firstly, however, if, incidentally, second, secondly, so, still, third, thirdly, as to, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2351.0 2260.96107784 104% => OK
No of words: 462.0 441.139720559 105% => OK
Chars per words: 5.08874458874 5.12650576532 99% => OK
Fourth root words length: 4.63618218583 4.56307096286 102% => OK
Word Length SD: 2.59566305683 2.78398813304 93% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.502164502165 0.468620217663 107% => OK
syllable_count: 743.4 705.55239521 105% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 70.8849874123 57.8364921388 123% => OK
Chars per sentence: 123.736842105 119.503703932 104% => OK
Words per sentence: 24.3157894737 23.324526521 104% => OK
Discourse Markers: 6.42105263158 5.70786347227 112% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0230177658027 0.218282227539 11% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.00983215784485 0.0743258471296 13% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0417143129147 0.0701772020484 59% => OK
Paragraph topic coherence: 0.0155705622451 0.128457276422 12% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.026969004911 0.0628817314937 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 8.55 8.32208582834 103% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.