The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the rec-ommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The above mentioned memo aims to establish a direct relationship between the lack of propagation of reviews and the decreased viewership of the Super Screen- produced movies. This relation could possibly hold waters but since their is a paucity of solid evidence, the whole claim seems to be rife with holes.
To begin with, when the director reports the decrease in the viewership of the movies, it is vital to state the statistics as to how much decrease was seen from the previous years. Was it really significant or did the report just mention a decrease of 5%? Did the number of theathers where the movies are screened remained constant as compared to the other years or did they by any chance get decreased? This information would play a massive impact in solidfying or weakening the argument.
In addition, when it is reported that an increase in positive reviews was observed, the question arises related to the credibility of the movie reviewers. Are the reviewers well-known and credible in the eyes of the general public or are they the ones whose reviews are not paid heed to? If it is the latter, then even if there is an increase in reviews, it still can't be expected to make a positive difference. Moreover, again the data for increase in reviews needs to be stated so as to prove that the reviews significantly increased.
Lastly, before being complacent towards the quality of movies on the basis of this arbitrary relationship that is drawn, the production company should conduct surveys and investigation to find out the root cause of this decreased viewership. This would direct them to fix the actual issues and consequently, boost their revenue once again.
Summing it up, until the questions highlighted above aren't answered and no light is shed on the missing evidence, this relationship that is established would remain abstract and baseless.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 315 350
No. of Characters: 1524 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.213 4.7
Average Word Length: 4.838 4.6
Word Length SD: 2.703 2.4
No. of Words greater than 5 chars: 108 100
No. of Words greater than 6 chars: 84 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.231 21.0
Sentence Length SD: 6.761 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.628 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 190, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'could'.
Suggestion: could
... Screen- produced movies. This relation could possibly hold waters but since their is a paucit...
^^^^^^^^^^^^^^
Line 1, column 227, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...on could possibly hold waters but since their is a paucity of solid evidence, the who...
^^^^^
Line 9, column 217, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...l-known and credible in the eyes of the general public or are they the ones whose reviews are ...
^^^^^^^^^^^^^^
Line 9, column 365, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ere is an increase in reviews, it still cant be expected to make a positive differen...
^^^^
Line 9, column 365, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
...ere is an increase in reviews, it still cant be expected to make a positive differen...
^^^^
Line 9, column 481, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... increase in reviews needs to be stated so as to prove that the reviews significantly in...
^^^^^^^^
Line 17, column 54, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
..., until the questions highlighted above arent answered and no light is shed on the mi...
^^^^^
Transition Words or Phrases used:
but, consequently, if, lastly, moreover, really, so, still, then, well, as to, in addition, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1574.0 2260.96107784 70% => OK
No of words: 314.0 441.139720559 71% => More content wanted.
Chars per words: 5.0127388535 5.12650576532 98% => OK
Fourth root words length: 4.20951839842 4.56307096286 92% => OK
Word Length SD: 2.76737482507 2.78398813304 99% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.592356687898 0.468620217663 126% => OK
syllable_count: 484.2 705.55239521 69% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 44.0498641603 57.8364921388 76% => OK
Chars per sentence: 121.076923077 119.503703932 101% => OK
Words per sentence: 24.1538461538 23.324526521 104% => OK
Discourse Markers: 8.07692307692 5.70786347227 142% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.110141849723 0.218282227539 50% => OK
Sentence topic coherence: 0.035132721166 0.0743258471296 47% => OK
Sentence topic coherence SD: 0.0441692625996 0.0701772020484 63% => OK
Paragraph topic coherence: 0.0525325230308 0.128457276422 41% => OK
Paragraph topic coherence SD: 0.0419032362016 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 9.1 8.32208582834 109% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.