"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the super movie production company advocates the allocation of more budget for advertising to make the movies more public, which allows more people to know about the super movie production company and its movies. but, the recommendations have many flaws and lack of evidence which supports the idea of the advertising director.
Firstly, he asserts that the problem does not lie with the quality of the movies. this weakens his stance due to the paucity of some evidence to support that the movies are of the best quality. For example, the reviewers might have only liked the direction but not the quality of the film. So, as said, what if the majority reviewers have not impressed with the quality of the cinema? this could have been addressed by proper information collected from the viewers, explaining the percentage of viewers who loved the quality of the film.
Secondly, the director asserts that there is a need for advertising. have the advertising director has really thought of the necessity of advertisements? does the advertising director has any proof that the people are unaware of such a production company? These questions weaken his stance. With the note, he should have taken an in-person interview with the public or any data collection process to know more about the status of people's knowledge about the super screen movie production company or alternative way to know the popularity of the super screen movie production company.
Thirdly, the positive reviews by movie reviewers increased in the last year. this statement is inane until it gives an idea about the figures of people attended the movies. For example, in the last year, the number of viewers has plummeted from 1000 people to 100 people. And the number of viewers who have seen the movie and given positive reviews remained 90. Definitely, the percentage has drastically increased. such statistical error could have been obviated by presenting clear figures of the reviewers and other parameters.
In summary, the claim of the advertising director could have been credulous to the readers by putting some statistics and evidence to support his stance as discussed above.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 360 350
No. of Characters: 1804 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.356 4.7
Average Word Length: 5.011 4.6
Word Length SD: 2.627 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30 21.0
Sentence Length SD: 14.748 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.399 0.35
Sentence-Para Coherence: 0.669 0.50
Sentence-Sentence Coherence: 0.172 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 256, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...ovie production company and its movies. but, the recommendations have many flaws an...
^^^
Line 5, column 83, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...not lie with the quality of the movies. this weakens his stance due to the paucity o...
^^^^
Line 5, column 386, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...pressed with the quality of the cinema? this could have been addressed by proper inf...
^^^^
Line 9, column 70, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Have
...s that there is a need for advertising. have the advertising director has really tho...
^^^^
Line 9, column 155, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Does
...ght of the necessity of advertisements? does the advertising director has any proof ...
^^^^
Line 9, column 185, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'have'?
Suggestion: have
...isements? does the advertising director has any proof that the people are unaware o...
^^^
Line 13, column 78, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...e reviewers increased in the last year. this statement is inane until it gives an id...
^^^^
Line 13, column 417, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Such
...e percentage has drastically increased. such statistical error could have been obvia...
^^^^
Line 17, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he reviewers and other parameters. In summary, the claim of the advertising...
^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, really, second, secondly, so, third, thirdly, for example, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 19.6327345309 36% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1866.0 2260.96107784 83% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.18333333333 5.12650576532 101% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.68762596604 2.78398813304 97% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.466666666667 0.468620217663 100% => OK
syllable_count: 584.1 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 62.3811001991 57.8364921388 108% => OK
Chars per sentence: 98.2105263158 119.503703932 82% => OK
Words per sentence: 18.9473684211 23.324526521 81% => OK
Discourse Markers: 4.94736842105 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.24684288177 0.218282227539 113% => OK
Sentence topic coherence: 0.0632740212016 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.073882691054 0.0701772020484 105% => OK
Paragraph topic coherence: 0.135537946603 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.0926534927681 0.0628817314937 147% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.