The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author concludes that, greater share of budget should be dedicated towards advertising to increase public awareness about the Sun Screen movie. The author lines of reasoning is as the percentage of public viewing has reduced over last year, but the quality of movies has actually improved so, it might be the inadequate advertising that be stopping to create awareness about the views about the moview. though the argurment make sence in first glance, but the there are several flaws in the arguments.
To begin with, the author states that fewer people have attended the movies since last year based on some recent report from marketing department. The author fails to provide a statistical data to prove and strengthen his point. there might be serveral reaosn why less people are getting attracted to the movie, like - the number of threater playing the movies this year might be relatively low then previous years. so, the author should provide more statistical data about the movie playing threater or the statistic of the number of the weeks the movies are getting played.
Secondly, the author claims that the movies content of the movies are not the reasons for less people showing up in the threater as, the positive movie views has actually increased. this assumption does not make a cogent argument as there can there cases to establish this correleation. like if the movies made in this year are only anime movies then obviously, adults might not be interested in such movies and these movies will attract only kids and there parents, thus the movie viewers decline whereas the movie reviews still rises. so, author should provide some information of the movie content and not just create dubious correclations.
Lastly, the author has mentioned that a greater amount of budget will be assigned to the advertising, which indicts that already some budget is been utilized for advertising. if the author feels that already assigned budget is not adequate then author should provide more details on how he plans to increase advertising and what media he is planning to use to increase the effectiveness.
In sum, even though there might be a need of increasing advertisement for the production house, but the argument made by the author is flawed does not provide eough information is consider only advertisment as culprit. there are be other attributes that may impact the count of viewer like content and threater.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 402 350
No. of Characters: 1991 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.478 4.7
Average Word Length: 4.953 4.6
Word Length SD: 2.48 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 50.25 21.0
Sentence Length SD: 23.112 7.5
Use of Discourse Markers (%): 0.875 0.12
Sentence-Text Coherence: 0.479 0.35
Sentence-Para Coherence: 0.797 0.50
Sentence-Sentence Coherence: 0.179 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 408, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Though
...eness about the views about the moview. though the argurment make sence in first glanc...
^^^^^^
Line 7, column 230, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...data to prove and strengthen his point. there might be serveral reaosn why less peopl...
^^^^^
Line 7, column 265, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...int. there might be serveral reaosn why less people are getting attracted to the mov...
^^^^
Line 7, column 342, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the movie, like - the number of threater playing the movies this year might be re...
^^
Line 7, column 418, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
... be relatively low then previous years. so, the author should provide more statist...
^^
Line 13, column 91, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...t of the movies are not the reasons for less people showing up in the threater as, t...
^^^^
Line 13, column 183, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...ive movie views has actually increased. this assumption does not make a cogent argum...
^^^^
Line 13, column 288, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Like
...e cases to establish this correleation. like if the movies made in this year are onl...
^^^^
Line 13, column 538, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
... whereas the movie reviews still rises. so, author should provide some information...
^^
Line 19, column 176, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...udget is been utilized for advertising. if the author feels that already assigned ...
^^
Line 19, column 354, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...tising and what media he is planning to use to increase the effectiveness. ...
^^^
Line 25, column 142, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he argument made by the author is flawed does not provide eough information is co...
^^
Line 25, column 182, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'considered'.
Suggestion: considered
... does not provide eough information is consider only advertisment as culprit. there are...
^^^^^^^^
Line 25, column 221, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
... consider only advertisment as culprit. there are be other attributes that may impact...
^^^^^
Line 25, column 231, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'been'.
Suggestion: been
...only advertisment as culprit. there are be other attributes that may impact the co...
^^
Transition Words or Phrases used:
actually, but, first, if, lastly, may, second, secondly, so, still, then, thus, whereas, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2059.0 2260.96107784 91% => OK
No of words: 402.0 441.139720559 91% => More content wanted.
Chars per words: 5.12189054726 5.12650576532 100% => OK
Fourth root words length: 4.47771567384 4.56307096286 98% => OK
Word Length SD: 2.54870238529 2.78398813304 92% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.482587064677 0.468620217663 103% => OK
syllable_count: 626.4 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 55.4927823135 57.8364921388 96% => OK
Chars per sentence: 137.266666667 119.503703932 115% => OK
Words per sentence: 26.8 23.324526521 115% => OK
Discourse Markers: 6.8 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.178928856746 0.218282227539 82% => OK
Sentence topic coherence: 0.0629083908681 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0793077970794 0.0701772020484 113% => OK
Paragraph topic coherence: 0.0924316074358 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0687364240992 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.