The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument made by the advertising director of the Super Screen Movie Production Company stating that a higher advertising budget is needed in order to reach the public and compell them into watching the company's movies may seem cogent at first glance, but it is inherently flawed. The advertising director does not provide enough evidence to support his argument and thus the readers of the memo should be unconvinced by his or her conclusion.
The advertising director states that, if more people would be aware of the quality of the Super Screen-produced movies, they would watch said movies. However, there is not enough evidence to support this. For example, what if people do not watch the company's movies because there is a general decrease in people that are interested in watching movies altogether? Moreover, what if the genre of the Super Screen-produced movies is becoming less popular within movie viewers? In addition to this, the high percentage of positive reviews could be due to the fact that only avid movie viewers are still following the company's movies.
Another flaw in the director's argument is the use of vague terms to describe different trends throughout the past year. For example, what if the difference in movie viewers between the past year and the precedent one is negligible? Then, even if there are fewer viewers, a lot of general factors such as industry trends could explain the decrease in people watching the Super Screen-produced movies. It is stated that the percentage of positive reviews has increased, but by how much? Is it a satisfactory percentage overall, or is it just improved in comparison to last year? These are questions that need to be answered in order to determine the validity of the director's argument.
In order to bolster his or her argument, the advertising director should provide the reader with convincing evidence, such as the percentage differences throughout the years, cinematic industry trends, popularity of movie genres and how these correlate with the Super Screen movies. While the director's judgement is not necessarily wrong, there is not enough data to support his or her conclusion, and any reader should be skeptical regarding it.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 361 350
No. of Characters: 1820 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.359 4.7
Average Word Length: 5.042 4.6
Word Length SD: 2.772 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.067 21.0
Sentence Length SD: 9.623 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.358 0.35
Sentence-Para Coherence: 0.544 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...nvinced by his or her conclusion. The advertising director states that, if mo...
^^^
Line 9, column 21, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...mpanys movies. Another flaw in the directors argument is the use of vague terms to d...
^^^^^^^^^
Line 9, column 665, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... order to determine the validity of the directors argument. In order to bolster his ...
^^^^^^^^^
Line 13, column 294, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...with the Super Screen movies. While the directors judgement is not necessarily wrong, the...
^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, may, moreover, regarding, so, still, then, thus, while, for example, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1865.0 2260.96107784 82% => OK
No of words: 361.0 441.139720559 82% => More content wanted.
Chars per words: 5.16620498615 5.12650576532 101% => OK
Fourth root words length: 4.35889894354 4.56307096286 96% => OK
Word Length SD: 2.80833423947 2.78398813304 101% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.484764542936 0.468620217663 103% => OK
syllable_count: 584.1 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 62.5270074981 57.8364921388 108% => OK
Chars per sentence: 124.333333333 119.503703932 104% => OK
Words per sentence: 24.0666666667 23.324526521 103% => OK
Discourse Markers: 7.6 5.70786347227 133% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254565259582 0.218282227539 117% => OK
Sentence topic coherence: 0.0854861714515 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.0660250831478 0.0701772020484 94% => OK
Paragraph topic coherence: 0.163488275021 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.0429040235921 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.24 8.32208582834 99% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.