The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, the advertising director of the Super Screen Movie Production Company suggests that they should dedicate a greater share of its budget for advertisement in order to gain more public publicity. However, while the conclusion drawn by the author might hold water, it rests on several unfounded assumptions, that if not substantiated, dramatically weakens the persuasiveness of the argument. Thus, the following two questions must be addressed.
Do the positive reviews discuss the content of the Super Screen movies? Perhaps the positive reviews received simply discuss the quality of the movies. Or perhaps, the positive reviews discuss how the Super Screen-produced movies are only available in specific theaters that offer comfortable seats but do not talk about the content of the movie and thus, people reading the positive reviews do not have a clear idea of how good the movies are. If either of the above scenarios proves true, then the conclusion drawn by the original argument does not hold water.
Would advertising the movies result in an increase in viewers? Perhaps the content of the movies are not preferred by most individuals and thus, seeing the advertisements will certainly assure that for most people. Or perhaps, the content of the movie is more preferred by older viewers and many do not have time to go watch the movies. if either of the above is true the argument does not hold water.
In conclusion, the argument as it stands now is considerably flawed due to its reliance on several unwarranted assumptions. If the author is able to answer the two questions and provide more evidence, then it might be possible to fully evaluate the validity of the suggestion to allocate greater share of its budget for advertisements.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 289 350
No. of Characters: 1440 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.123 4.7
Average Word Length: 4.983 4.6
Word Length SD: 2.793 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 53 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.083 21.0
Sentence Length SD: 12.473 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.407 0.35
Sentence-Para Coherence: 0.632 0.50
Sentence-Sentence Coherence: 0.121 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 9, column 338, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...o not have time to go watch the movies. if either of the above is true the argumen...
^^
Line 9, column 338, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...o not have time to go watch the movies. if either of the above is true the argumen...
^^
Transition Words or Phrases used:
but, however, if, then, thus, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 11.0 28.8173652695 38% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1487.0 2260.96107784 66% => OK
No of words: 289.0 441.139720559 66% => More content wanted.
Chars per words: 5.14532871972 5.12650576532 100% => OK
Fourth root words length: 4.12310562562 4.56307096286 90% => OK
Word Length SD: 2.87301852791 2.78398813304 103% => OK
Unique words: 146.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.505190311419 0.468620217663 108% => OK
syllable_count: 461.7 705.55239521 65% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 70.2763774733 57.8364921388 122% => OK
Chars per sentence: 114.384615385 119.503703932 96% => OK
Words per sentence: 22.2307692308 23.324526521 95% => OK
Discourse Markers: 3.84615384615 5.70786347227 67% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172334323752 0.218282227539 79% => OK
Sentence topic coherence: 0.0609550845861 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0756000139998 0.0701772020484 108% => OK
Paragraph topic coherence: 0.0978499410578 0.128457276422 76% => OK
Paragraph topic coherence SD: 0.0623469726218 0.0628817314937 99% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.