The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
It might seem logical, at first glance, to agree with the memo that the Super Screen Movie should allocate a budget for advertising. The author of this argument relies on what might be less credible evidence or even unproven assumptions to support his or her conclusion that I will distinguish them below.
First, the argument fails to provide any justification that the population of the area is stable. what if the reason for the decline in attending movies is simply because fewer people are in this area? they could be a lot of reasons for this. What if a factory in which the population worked in it went bankrupt and they had to move to another area to find a job? clearly if something like this happened, the attendance of Super Screen Movie would decrease.
Second, we are not informed whether the Super Screen Movie raised the price of the movie ticket or not. What if the reason for the decrease in attendance is because the price of the tickets is so high that the people can't afford it. If the price of the tickets gets high, people won't be using this Movie theatre for their leisure time. Another consideration that should be made is that whether another movie complex builds in the neighborhood recently or not. Maybe the reason of the decrease is because people attend the new movie thatre instead of the Super Screen Movie.
Third, it is not reasonable to draw a conclusion based on the fact that the problem is not with the quality of the Super Screen movies. What if the context of the film is okay but the sounding and the quality of the screen is bad? Also, what if the Super Screen Movie failed to provide suitable conditions in the theatre? For instance, is the quality of seats and the temperature of the room okay? Is there a good food station and bathroom provided for those who attend a movie in this place?
In order to improve the argument as a whole, we need to have a significant amount of additional evidence and information before accepting or refusing it completely. We would need to know about the rate of the population in the last couple of years, the quality of infrastructure, the price of the movie tickets and other questions that we asked above.
To recapitulate, despite the argument suffers from several problems and is unconvincing, but we cannot absolutely rely on it or refuse it without pursuing any additional assumptions and reasoning. The author can strengthen his or her assertion by changing states to the mentioned solution. Without these changes, the argument is implausible and the reasoning is faulty.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 448 350
No. of Characters: 2074 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.601 4.7
Average Word Length: 4.629 4.6
Word Length SD: 2.555 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.579 21.0
Sentence Length SD: 8.356 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.616 0.50
Sentence-Sentence Coherence: 0.152 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
It might seem logical, at first glance, ...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hat I will distinguish them below. First, the argument fails to provide any...
^^^^^
Line 5, column 104, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...t the population of the area is stable. what if the reason for the decline in attend...
^^^^
Line 5, column 208, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
... because fewer people are in this area? they could be a lot of reasons for this. Wha...
^^^^
Line 5, column 370, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Clearly
... to move to another area to find a job? clearly if something like this happened, the at...
^^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uper Screen Movie would decrease. Second, we are not informed whether the ...
^^^^^
Line 9, column 160, Rule ID: REASON_IS_BECAUSE[1]
Message: Probably an incorrect phrase. Use 'the reason 'is that''.
Suggestion: is that
...e reason for the decrease in attendance is because the price of the tickets is so high tha...
^^^^^^^^^^
Line 9, column 223, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... the tickets is so high that the people cant afford it. If the price of the tickets ...
^^^^
Line 9, column 499, Rule ID: REASON_IS_BECAUSE[1]
Message: Probably an incorrect phrase. Use 'the reason 'is that''.
Suggestion: is that
...r not. Maybe the reason of the decrease is because people attend the new movie thatre inst...
^^^^^^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...instead of the Super Screen Movie. Third, it is not reasonable to draw a co...
^^^^^
Line 15, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...se who attend a movie in this place? In order to improve the argument as...
^^^^
Line 21, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...her questions that we asked above. To recapitulate, despite the argument su...
^^^^^
Transition Words or Phrases used:
also, but, first, if, may, second, so, then, third, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2139.0 2260.96107784 95% => OK
No of words: 447.0 441.139720559 101% => OK
Chars per words: 4.78523489933 5.12650576532 93% => OK
Fourth root words length: 4.59808378696 4.56307096286 101% => OK
Word Length SD: 2.62059124265 2.78398813304 94% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.472035794183 0.468620217663 101% => OK
syllable_count: 668.7 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 36.9428025623 57.8364921388 64% => OK
Chars per sentence: 97.2272727273 119.503703932 81% => OK
Words per sentence: 20.3181818182 23.324526521 87% => OK
Discourse Markers: 2.90909090909 5.70786347227 51% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223840490463 0.218282227539 103% => OK
Sentence topic coherence: 0.0700508055517 0.0743258471296 94% => OK
Sentence topic coherence SD: 0.0719746463862 0.0701772020484 103% => OK
Paragraph topic coherence: 0.105301392852 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0613242587873 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.5 12.5979740519 83% => OK
dale_chall_readability_score: 7.95 8.32208582834 96% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.