The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
As per the memo from the advertising director of super screen movie production company, the company should allocate greater share of its budget next year to reach the public through advertising so that the positive reviews from the movie reviewers can reach enough to the prospective viewers. Before this recommendation can be implemented it is important to get answer to below questions
Firstly, it is mentioned that percentage of positive reviews by movie reviewers has increased but it is not mentioned if the number of positive reviews has increased or not. what if the number of positive reviews has not increased and continues to be the same and that the percentage has increased because of the decrease in number of viewers. Consider an example where number of viewers is 10 and positive reviews received is 2. The percent of positive review is 20%. now the number of viewers decreases to 4 and positive reviews remain the same as 2. The percent of positive review is 50%. Even though the percentage has increased the number of reviews has not increased. if the number of reviews remain the same as last year than the suggested change will not have any impact on the increase to the viewership of the movies by super screen movie production.
Secondly, it is mentioned that the problem is not with the quality of the movie but with the public's lack of awareness that movies of good quality are available. it is not provided anywhere in the memo how the reviews from movie reviewers was shared with the public. what if it is found that all the reviews were published on prominent social media sites, magazines, news papers and movie review sites and still general public has not liked the movies and do not stand by the reviews shared by the movie reviewers. perhaps the individuals reviewing the movie might have liked the movie but not the general public. if the above scenario comes out to be true, then the recommendation from the advertising director will not hold water.
Thirdly, it is mentioned that more budget should be allocated in advertising next year to reach public. what if the public does not pay much attention to advertising done by the movie production company? perhaps the public understands that advertising is done in order to lure the public so that movie viewership can be increased, and that public believes more in word of mouth and do not get moved by the advertising campaign. what if it is found that last year advertising also did not have a lot of impact on the general public? if any of the above scenario is found to be true, then the recommendation by the advertising director will not have the intended result.
Finally, the argument as it stands right now is severely flawed and is based on numerous unwarranted assumptions. answers to the above questions will provide more information to evaluate the recommendation properly. Until the above listed questions are not answered the recommendation cannot be fully evaluated and executed.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 507 350
No. of Characters: 2436 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.745 4.7
Average Word Length: 4.805 4.6
Word Length SD: 2.687 2.4
No. of Words greater than 5 chars: 176 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 39 21.0
Sentence Length SD: 25.753 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.392 0.35
Sentence-Para Coherence: 0.687 0.50
Sentence-Sentence Coherence: 0.185 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 294, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...each enough to the prospective viewers. Before this recommendation can be implemented ...
^^^^^^
Line 5, column 175, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
... positive reviews has increased or not. what if the number of positive reviews has n...
^^^^
Line 5, column 470, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Now
... The percent of positive review is 20%. now the number of viewers decreases to 4 an...
^^^
Line 5, column 593, Rule ID: SENTENCE_FRAGMENT[2]
Message: “Even though” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... The percent of positive review is 50%. Even though the percentage has increased the number...
^^^^^^^^^^^
Line 5, column 675, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...he number of reviews has not increased. if the number of reviews remain the same a...
^^
Line 9, column 163, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...t movies of good quality are available. it is not provided anywhere in the memo ho...
^^
Line 9, column 268, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...e reviewers was shared with the public. what if it is found that all the reviews wer...
^^^^
Line 9, column 413, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...papers and movie review sites and still general public has not liked the movies and do not sta...
^^^^^^^^^^^^^^
Line 9, column 516, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
... reviews shared by the movie reviewers. perhaps the individuals reviewing the movie mig...
^^^^^^^
Line 9, column 599, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... might have liked the movie but not the general public. if the above scenario comes out to be ...
^^^^^^^^^^^^^^
Line 9, column 615, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...d the movie but not the general public. if the above scenario comes out to be true...
^^
Line 13, column 105, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
... advertising next year to reach public. what if the public does not pay much attenti...
^^^^
Line 13, column 205, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...g done by the movie production company? perhaps the public understands that advertising...
^^^^^^^
Line 13, column 429, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
... get moved by the advertising campaign. what if it is found that last year advertisi...
^^^^
Line 13, column 517, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...lso did not have a lot of impact on the general public? if any of the above scenario is found ...
^^^^^^^^^^^^^^
Line 13, column 533, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... a lot of impact on the general public? if any of the above scenario is found to b...
^^
Line 17, column 115, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Answers
...ed on numerous unwarranted assumptions. answers to the above questions will provide mor...
^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, second, secondly, so, still, then, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2496.0 2260.96107784 110% => OK
No of words: 507.0 441.139720559 115% => OK
Chars per words: 4.92307692308 5.12650576532 96% => OK
Fourth root words length: 4.74517233601 4.56307096286 104% => OK
Word Length SD: 2.73100695391 2.78398813304 98% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.376725838264 0.468620217663 80% => More unique words wanted or less content wanted.
syllable_count: 786.6 705.55239521 111% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 68.6491408938 57.8364921388 119% => OK
Chars per sentence: 113.454545455 119.503703932 95% => OK
Words per sentence: 23.0454545455 23.324526521 99% => OK
Discourse Markers: 4.04545454545 5.70786347227 71% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 18.0 8.20758483034 219% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191807957331 0.218282227539 88% => OK
Sentence topic coherence: 0.0622982093674 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0801268895603 0.0701772020484 114% => OK
Paragraph topic coherence: 0.122205088231 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0977761487778 0.0628817314937 155% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.