"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director proposes to increase the budget for advertising in order to reach a wider audience for their movies. To support his proposal, he states that while positive reviews of the movies are increasing, the attendance in the past year declined as compared to previous years. Stated in this way, the argument does seem to have some merit, but it needs to answer several relevant questions in order to be evaluated.
The author makes an important argument that it is not the quality of movies that drove people away in the past year, as the percentage of positive reviews about specific movies increased. This argument has a lot of gaps that need to be addressed. For instance, the director mentions "specific" movies when talking about positive reviews. But what about other movies produced by Super Screen? When talking about reviews to support his point, the director should also explain the reviews for all movies, not just some specific ones selected to bolster his claim. Furthermore, percentage is not a fairly lucid way of explaining the increase. What if the percentage of good reviews increased from 1% to 2%? It may be possible that the quality of movies are indeed bad, and people finally caught on and stopped going to Super Screen produced movies.
Furthermore, movie reviewers may not be representative of the entire movie-going audience. Different groups of people go into a movie theatre with varying expectations. While some movie goers love to watch a Tarantino movie for the loud explosions and impossible action scenes, others may not be that impressed with the simple and sometimes irrelevant plot of the movie. Another instance, a recent movie named La La Land, which won several awards, and received rave reviews, was not much popular among the wider audience of middle-class people, who were confused about the purpose of the movie, and eventually were not that impressed. Keeping in mind such scenarios, the director must be able to answer what are the demographics of the movie reviewers and how they differ from the average movie goer for their Super Screen movies.
Some of the nuances of the argument can be understood by the position of the director and his motivation. The memo is from the advertising director, and hence we can understand why he may want more budget directed to his department. But in order for the movie production company leaders and board directors to make their decision, it is important that they understand other reasons why their movies are not attracting that much audience. It may be possible that the cast of the movies is now old and forgotten, as newcomers keep popping up and catch the audience attention by becoming a sensation. Maybe the audience is now turned more towards movies that include the newcomers, rather than the same old faces. Or maybe the trend of movie genre changed, and suddenly people are more interested in horror films instead of romantic movies. The director needs to explain how these factors such as the casting and the genre of the movies are impacting the company.
The director also fails to account for factors beyond their control that may have impacted the decrease in audience. Since we are talking about just one year as compared to other years, this year may just be an outlier. It maybe the year of recession in the country which could explain why people are not turning up for the movies. Their could have been a dramatic shift in the political climate of the area, or even security tensions forcing people to stay inside rather than venture out for fun. While a stretch, such circumstances need to be evaluated to understand why people are not coming to the theatres, as in such cases, an increased budget to advertisement would be wasteful.
In conclusion, the director needs to address several questions regarding the influence of exte
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- duplicated to argument 1
argument 3 -- not OK
argument 4 -- OK
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flaws:
No. of Words: 648 350
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 648 350
No. of Characters: 3138 1500
No. of Different Words: 284 200
Fourth Root of Number of Words: 5.045 4.7
Average Word Length: 4.843 4.6
Word Length SD: 2.517 2.4
No. of Words greater than 5 chars: 227 100
No. of Words greater than 6 chars: 172 80
No. of Words greater than 7 chars: 119 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.345 21.0
Sentence Length SD: 8.458 7.5
Use of Discourse Markers (%): 0.621 0.12
Sentence-Text Coherence: 0.286 0.35
Sentence-Para Coherence: 0.451 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 155, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r, as the percentage of positive reviews about specific movies increased. This ar...
^^
Line 4, column 411, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: La
... Another instance, a recent movie named La La Land, which won several awards, and rec...
^^^^^
Line 6, column 1, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: Some
... goer for their Super Screen movies. Some of the nuances of the argument can be understo...
^^^^^^^^^^^
Line 6, column 471, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...dience. It may be possible that the cast of the movies is now old and forgotten, ...
^^
Transition Words or Phrases used:
also, but, finally, furthermore, hence, if, may, regarding, so, while, for instance, in conclusion, such as, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 88.0 55.5748502994 158% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 3228.0 2260.96107784 143% => OK
No of words: 648.0 441.139720559 147% => Less content wanted.
Chars per words: 4.98148148148 5.12650576532 97% => OK
Fourth root words length: 5.04537849152 4.56307096286 111% => OK
Word Length SD: 2.66684348694 2.78398813304 96% => OK
Unique words: 290.0 204.123752495 142% => OK
Unique words percentage: 0.447530864198 0.468620217663 95% => OK
syllable_count: 1002.6 705.55239521 142% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 10.0 1.67365269461 597% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 49.5680269776 57.8364921388 86% => OK
Chars per sentence: 111.310344828 119.503703932 93% => OK
Words per sentence: 22.3448275862 23.324526521 96% => OK
Discourse Markers: 4.20689655172 5.70786347227 74% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26164800018 0.218282227539 120% => OK
Sentence topic coherence: 0.0746862400914 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.062606590008 0.0701772020484 89% => OK
Paragraph topic coherence: 0.127535698345 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0734612649103 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.9 12.5979740519 94% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 134.0 98.500998004 136% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.