The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
A product of company known to people when know about it and then go to shop to buy them and taste them. For instance, when a customer want to buy cold drinks, he will ask for a specific cold drinks known to him and he likes that brand comparing others.
From above example, we can say that without known to a product how can people judge a product seeing that product in supermarket. On the hand, if the supply of the product and advertisement in television and radio run simulteniously, it make the product more known and people will notice that product quickly. So the strategy Apex Corporation will follow, won't make 'Gourmet Select' one of the top seller in the coffee market.
However, it can not be said surely that above strategy will make 'Gourmet Select' coffee the top selling coffee because there have other factors which are also equaly important to make this product popular. For example, cost of the product is a big factor as well as the quality and test of the product. Sometime reasonable price does not make a product popular if test is not good. In contrary, Sometimes costly products become popular because of it's test and quality but that also depends on the place and circumustances. If people of the area where coffee shop will run, are poor and always try to get some reasonable product rather quality than their strategy should different where test and quality is the main concern rather than price.
So, considering all above circumastences, we can say by following only strategy what above stem state, can make 'Gourmet Select' the top selling product.
Comments
Essay evaluation report
Sentence: On the hand, if the supply of the product and advertisement in television and radio run simulteniously, it make the product more known and people will notice that product quickly.
Error: simulteniously Suggestion: simultaneously
Sentence: However, it can not be said surely that above strategy will make 'Gourmet Select' coffee the top selling coffee because there have other factors which are also equaly important to make this product popular.
Error: equaly Suggestion: equal
Sentence: In contrary, Sometimes costly products become popular because of it's test and quality but that also depends on the place and circumustances.
Error: circumustances Suggestion: circumstances
Sentence: So, considering all above circumastences, we can say by following only strategy what above stem state, can make 'Gourmet Select' the top selling product.
Error: circumastences Suggestion: circumstances
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 276 350
No. of Characters: 1276 1500
No. of Different Words: 141 200
Fourth Root of Number of Words: 4.076 4.7
Average Word Length: 4.623 4.6
Word Length SD: 2.38 2.4
No. of Words greater than 5 chars: 90 100
No. of Words greater than 6 chars: 61 80
No. of Words greater than 7 chars: 25 40
No. of Words greater than 8 chars: 15 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.091 21.0
Sentence Length SD: 6.529 7.5
Use of Discourse Markers (%): 0.909 0.12
Sentence-Text Coherence: 0.419 0.35
Sentence-Para Coherence: 0.638 0.50
Sentence-Sentence Coherence: 0.185 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 238, Rule ID: IT_VBZ[1]
Message: Did you mean 'makes'?
Suggestion: makes
...vision and radio run simulteniously, it make the product more known and people will ...
^^^^
Transition Words or Phrases used:
also, but, however, if, so, then, well, for example, for instance, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 19.6327345309 31% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1344.0 2260.96107784 59% => More number of characters wanted.
No of words: 275.0 441.139720559 62% => More content wanted.
Chars per words: 4.88727272727 5.12650576532 95% => OK
Fourth root words length: 4.07223819929 4.56307096286 89% => OK
Word Length SD: 2.72381841848 2.78398813304 98% => OK
Unique words: 144.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.523636363636 0.468620217663 112% => OK
syllable_count: 421.2 705.55239521 60% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 43.8540027103 57.8364921388 76% => OK
Chars per sentence: 122.181818182 119.503703932 102% => OK
Words per sentence: 25.0 23.324526521 107% => OK
Discourse Markers: 7.0 5.70786347227 123% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0694193699524 0.218282227539 32% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0325700417199 0.0743258471296 44% => OK
Sentence topic coherence SD: 0.0504401030902 0.0701772020484 72% => OK
Paragraph topic coherence: 0.0472255404695 0.128457276422 37% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0233111927369 0.0628817314937 37% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 7.29 8.32208582834 88% => OK
difficult_words: 42.0 98.500998004 43% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.