The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The following argument is not entirely convincing as it heavily relies upon weak assumptions. Primarily, the argument assumes that Apex Corporation will see its recently launched product, Gourmet Select, as one of the top sellers in the coffee market, with the mentioned evidences supporting this claim, the plausibilty is indeed questionable.
According to the argument, Gourmet Select is expected to be one of the top sellers. The author backs this up with rigorous advertising. The success of the advertising is not mentioned, thus rendering the conclusion, nothing but a speculation. Apex Corp. like any firm, may opt to rely on traditional advertisment such as word of mouth, Radio and TV as channels of advertising; the success of this though is dependant certain factors. For instance, digital marketing may be preferred in Apex Corp's location compared to these traditional methods. If proven, this will inevitably undermine the assumption that the their advertising startegy will be successful.
Further, the business plan heavily relies heavily on adverstising as the key to success rather than the product itself. Value is sought after by consmers as such the great advertisng strategy is not sufficient to ensure that clients will purchase the product regularly. Given that the product has not been mentioned, the product may be great standards, if so, it may emerge a top seller as speculated validating the claims in the argument. On the contary, if the product is proved to be substandard, it is expected to fail terribly leading to great losses to Apex Corp; should this be the case, the argument will prove unwarranted.
In conlusion, the claims in the argument do not guarantee the success of Gourmet Select. The author should consider backing these claims with facts and more information so as to ascertain their position.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 295 350
No. of Characters: 1508 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.144 4.7
Average Word Length: 5.112 4.6
Word Length SD: 2.812 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.071 21.0
Sentence Length SD: 8.606 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.55 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 608, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'their'?
Suggestion: the; their
...nevitably undermine the assumption that the their advertising startegy will be successful...
^^^^^^^^^
Line 7, column 170, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... claims with facts and more information so as to ascertain their position.
^^^^^^^^
Transition Words or Phrases used:
but, if, may, so, thus, as to, for instance, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1555.0 2260.96107784 69% => OK
No of words: 295.0 441.139720559 67% => More content wanted.
Chars per words: 5.27118644068 5.12650576532 103% => OK
Fourth root words length: 4.14434120667 4.56307096286 91% => OK
Word Length SD: 2.94372381703 2.78398813304 106% => OK
Unique words: 162.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.549152542373 0.468620217663 117% => OK
syllable_count: 468.0 705.55239521 66% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 57.0086153333 57.8364921388 99% => OK
Chars per sentence: 111.071428571 119.503703932 93% => OK
Words per sentence: 21.0714285714 23.324526521 90% => OK
Discourse Markers: 4.35714285714 5.70786347227 76% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.116624235693 0.218282227539 53% => OK
Sentence topic coherence: 0.0467996298197 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0529611734399 0.0701772020484 75% => OK
Paragraph topic coherence: 0.0752439779752 0.128457276422 59% => OK
Paragraph topic coherence SD: 0.0392238090134 0.0628817314937 62% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.29 12.5979740519 105% => OK
dale_chall_readability_score: 9.44 8.32208582834 113% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.