“The following was used as part of an internet advertising company’s appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year’s totals. Furniture Depot’s success demonstrates how using our internet services can increase your profitability. ”
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument’s conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
The mentioned argument states an advertisement by some internet advertising company's campaign to encourage more businesses to hire them. The advertisement stated that- since Furniture Depot has hired them, they have observed a net increase of 10% in their annual sales. As we look into the argument by advertising company we get to know that their statement has many unwarranted assumption.
Firstly, there has been no mention of any numbers or statistics related to the ratio of general buyers and new consumers. There should have been enough proof regarding the claim that the increase in sales was a direct consequence of Furniture Depot's decision to hire them. With the lack of credibility here, one could easily assume that the increase in sales could have been based on other factors as well. They should have provided with analytics of how new consumers were attracted to buy Furniture Depot's products through their advertising campaign.
The second point, there is no mention of reachability. This is an important aspect of product marketing. Even if the increase in sales for Furniture Depot was to be attributed to the online advertisement, it may be due to the fact that it fortuitously interested the people who viewed it on large scale. The advertising company should have buttressed the point that they provide reachability to targeted audience customized for different products and services.
The last important factor which is missing would be comparison with existing advertising systems or services and salient features of this specific online advertising. In the competitive world out there, it is important to answer unasked questions like - Is this campaigning system most economical? Most effective ? Is it comparatively better result yielding? etc.
To sum up the argument, the appeal posted by online advertising company was a plethora of unjustified reasons to hire them. they should come forward with more robust and attractive appeal with promising benefits of hiring them.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 271, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... increase of 10% in their annual sales. As we look into the argument by advertisin...
^^
Line 5, column 321, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'companies'.
Suggestion: companies
...ewed it on large scale. The advertising company should have buttressed the point that t...
^^^^^^^
Line 7, column 360, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Etc
...t comparatively better result yielding? etc. To sum up the argument, the appeal...
^^^
Line 7, column 364, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mparatively better result yielding? etc. To sum up the argument, the appeal poste...
^^^^^
Line 9, column 125, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ra of unjustified reasons to hire them. they should come forward with more robust an...
^^^^
Transition Words or Phrases used:
but, first, firstly, if, look, may, regarding, second, so, well, as to, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1697.0 2260.96107784 75% => OK
No of words: 316.0 441.139720559 72% => More content wanted.
Chars per words: 5.37025316456 5.12650576532 105% => OK
Fourth root words length: 4.21620550194 4.56307096286 92% => OK
Word Length SD: 2.92682840503 2.78398813304 105% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.582278481013 0.468620217663 124% => OK
syllable_count: 537.3 705.55239521 76% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.2057265894 57.8364921388 82% => OK
Chars per sentence: 106.0625 119.503703932 89% => OK
Words per sentence: 19.75 23.324526521 85% => OK
Discourse Markers: 5.0625 5.70786347227 89% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26932724305 0.218282227539 123% => OK
Sentence topic coherence: 0.077229640662 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0751421717045 0.0701772020484 107% => OK
Paragraph topic coherence: 0.141426722578 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0810449842181 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.87 12.5979740519 110% => OK
dale_chall_readability_score: 9.23 8.32208582834 111% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 271, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... increase of 10% in their annual sales. As we look into the argument by advertisin...
^^
Line 5, column 321, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'companies'.
Suggestion: companies
...ewed it on large scale. The advertising company should have buttressed the point that t...
^^^^^^^
Line 7, column 360, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Etc
...t comparatively better result yielding? etc. To sum up the argument, the appeal...
^^^
Line 7, column 364, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mparatively better result yielding? etc. To sum up the argument, the appeal poste...
^^^^^
Line 9, column 125, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ra of unjustified reasons to hire them. they should come forward with more robust an...
^^^^
Transition Words or Phrases used:
but, first, firstly, if, look, may, regarding, second, so, well, as to, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1697.0 2260.96107784 75% => OK
No of words: 316.0 441.139720559 72% => More content wanted.
Chars per words: 5.37025316456 5.12650576532 105% => OK
Fourth root words length: 4.21620550194 4.56307096286 92% => OK
Word Length SD: 2.92682840503 2.78398813304 105% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.582278481013 0.468620217663 124% => OK
syllable_count: 537.3 705.55239521 76% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.2057265894 57.8364921388 82% => OK
Chars per sentence: 106.0625 119.503703932 89% => OK
Words per sentence: 19.75 23.324526521 85% => OK
Discourse Markers: 5.0625 5.70786347227 89% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26932724305 0.218282227539 123% => OK
Sentence topic coherence: 0.077229640662 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0751421717045 0.0701772020484 107% => OK
Paragraph topic coherence: 0.141426722578 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0810449842181 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.87 12.5979740519 110% => OK
dale_chall_readability_score: 9.23 8.32208582834 111% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.