he following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
This argument claims that the company should recover its program schedual for weather and local news to its previous level. However, I found this statement spurious as it overlooks some aspects of the analysis procedure.
Firstly, the author confounds the complaints with the welcome degree of a program. The speaker claims that most of the complaints are about the weather and local news program so it must received the highest attention of the audience. Nonetheless, there might be other possibilities. For instance, because the low quality of the weather and local news program, it receives numerous complaints. If this is the case, the TV station should terminate the program and redesign it for improvement. Therefore, the author should offer evidence for the comparison of the national news and this program so one can horizontally compare them.
Secondly, the author ignores the competitors in the market when analysing its late-night programs. It is possible that other news programs of its competitors are attracting more audience, hence the contractors shift their attentions and resign contract with other stations. Therefore, it is vital to provide information about its competitors when analysing the market of late-night news programs and reconsider its strategy.
Thirdly, the author fails to provide comparisons between the previous performance and current performance of the weather and local news program. One may assume that the program received much more complaints letter previously and thus returning to its former level will have no benefits for the company. It can also be ture that the advertising company decides to cancel the contract because during the contract period the program contributes little to its profit or the company may banrukpt so it is impossible to continue the contract. Hence, to evaluate the statement, the author has to provide detailed information about the reason of the concellation of the contract and the previous performance of the program.
In sum, the author has to elaborate on the performance of the program in the past and also its contractor and competitors' situation, thus one can evaluate the claim. If the author proves that the previous performance of the program is better, the company concelled the contract due to financial difficulty and the program outperforms its competitors in the market, the author is much reasonable to draw such conclusion.
Discourse Markers used:
['also', 'but', 'first', 'firstly', 'hence', 'however', 'if', 'look', 'may', 'nonetheless', 'second', 'secondly', 'so', 'therefore', 'third', 'thirdly', 'thus', 'as to', 'for instance']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.26265060241 0.25644967241 102% => OK
Verbs: 0.122891566265 0.15541462614 79% => OK
Adjectives: 0.0771084337349 0.0836205057962 92% => OK
Adverbs: 0.0457831325301 0.0520304965353 88% => OK
Pronouns: 0.0506024096386 0.0272364105082 186% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.106024096386 0.125424944231 85% => OK
Participles: 0.00963855421687 0.0416121511921 23% => Some participles wanted.
Conjunctions: 2.88371784883 2.79052419416 103% => OK
Infinitives: 0.0289156626506 0.026700313972 108% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.146987951807 0.113004496875 130% => OK
Modal_auxiliary: 0.0265060240964 0.0255425247493 104% => OK
WH_determiners: 0.00481927710843 0.0127820249294 38% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 2423.0 2731.13054187 89% => OK
No of words: 381.0 446.07635468 85% => More content wanted.
Chars per words: 6.35958005249 6.12365571057 104% => OK
Fourth root words length: 4.41805628031 4.57801047555 97% => OK
words length more than 5 chars: 0.433070866142 0.378187486979 115% => OK
words length more than 6 chars: 0.354330708661 0.287650121315 123% => OK
words length more than 7 chars: 0.259842519685 0.208842608468 124% => OK
words length more than 8 chars: 0.162729658793 0.135150697306 120% => OK
Word Length SD: 2.88371784883 2.79052419416 103% => OK
Unique words: 171.0 207.018472906 83% => More unique words wanted.
Unique words percentage: 0.448818897638 0.469332199767 96% => OK
Word variations: 46.9922794855 52.1807786196 90% => OK
How many sentences: 17.0 20.039408867 85% => OK
Sentence length: 22.4117647059 23.2022227129 97% => OK
Sentence length SD: 50.7391047162 57.7814097925 88% => OK
Chars per sentence: 142.529411765 141.986410481 100% => OK
Words per sentence: 22.4117647059 23.2022227129 97% => OK
Discourse Markers: 1.11764705882 0.724660767414 154% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 0.0 3.58251231527 0% => OK
Readability: 57.844835572 51.9672348444 111% => OK
Elegance: 1.72527472527 1.8405768891 94% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.480786139442 0.441005458295 109% => OK
Sentence sentence coherence: 0.176484323046 0.135418324435 130% => OK
Sentence sentence coherence SD: 0.120531943873 0.0829849096947 145% => OK
Sentence paragraph coherence: 0.691626127494 0.58762219726 118% => OK
Sentence paragraph coherence SD: 0.179215198175 0.147661913831 121% => OK
Sentence topic coherence: 0.249498007148 0.193483328276 129% => OK
Sentence topic coherence SD: 0.0979706969003 0.0970749176394 101% => OK
Paragraph paragraph coherence: 0.487946197588 0.42659136922 114% => OK
Paragraph paragraph coherence SD: 0.163769578145 0.0774707102158 211% => OK
Paragraph topic coherence: 0.345158183974 0.312017818177 111% => OK
Paragraph topic coherence SD: 0.0730454152603 0.0698173142475 105% => OK
Task Achievement:
Sentences with positive sentiment : 6.0 8.33743842365 72% => OK
Sentences with negative sentiment : 6.0 6.87684729064 87% => OK
Sentences with neutral sentiment: 5.0 4.82512315271 104% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 4.0 2.82389162562 142% => OK
Total topic words: 15.0 14.657635468 102% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.