Since its opening in Collegeville twenty years ago, Monarch Books has developed a large customer base due to its reader-friendly atmosphere and wide selection of books on all subjects. Last month, Book and Bean, a combination bookstore and coffee shop, announced its intention to open a Collegeville store. Monarch Books should open its own in-store café in the space currently devoted to children's books. Given recent national census data indicating a significant decline in the percentage of the population under age ten, sales of children's books are likely to decline. By replacing its children's books section with a café, Monarch Books can increase profits and ward off competition from Book and Bean.
In the given statement, the author asserts that Monarch Books, which has developed a large client base since its inception twenty years ago, must open an in-store café, in order to counter the upcoming competitor, Books and Beans, which has a café of its own, along with the book business. Thereafter, he proposes that the place for the café can be arranged by getting rid of the space provided for children’s books, as a recent national census has indicated steep decline in the that children population, and hence the demand for children’s books.
The hypothesis is revolving around the central theme of an in-store café, and is built on a baseless foundation that demand for children’s books is on a decline. Monarch Books has a reputation of twenty years, and over this time, it has developed a loyal customer base. Books and Beans is new, and is trying to steal the show by including the in-store café. It has to be noted that, avid book-lovers visit book-stores for good quality books, and not for coffee or pastry. Over years, Monarch’s customers have been visiting Monarch without a café, just because the variety, quality and price of the books have kept them satiated. They can always visit a nearby café outside the book-store if they feel like drinking a cup of coffee. Therefore, unavailability of an in-store café should not be taken as a threat to lose customers.
Even after assuming the census is correct and the children population is going to decline, one should remember that the children’s section is not a stand-alone department in the bookstore, but an integral part of it. Many adults love comics books such as the Tintin series. Even if children population is on a decline, this adult population will keep expecting such books in the store. Moreover, the children do not come to the store all alone. They are accompanied by adults. So, when a family comes to the book-store to buy books or to enjoy some time reading, they may not feel comfortable if a children’s section is not available. What will their children do when the parents are reading books in the adult section? This will make some families think that Books and Beans is be a better option where the children’s section is already there.
Thus, the suggestion that an in-store café must be opened in Monrach store, and the children’ section must be closed, is completely disagreeable. This will definitely not help Monarch gain in sales, rather it can prove fatal by driving out some of existing customers to the new vendor Books and Beans.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 435 350
No. of Characters: 2040 1500
No. of Different Words: 207 200
Fourth Root of Number of Words: 4.567 4.7
Average Word Length: 4.69 4.6
Word Length SD: 2.517 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.895 21.0
Sentence Length SD: 10.838 7.5
Use of Discourse Markers (%): 0.474 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.506 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 790, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'been'.
Suggestion: been
... families think that Books and Beans is be a better option where the children&apos...
^^
Transition Words or Phrases used:
but, hence, if, may, moreover, so, therefore, thus, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2153.0 2260.96107784 95% => OK
No of words: 435.0 441.139720559 99% => OK
Chars per words: 4.94942528736 5.12650576532 97% => OK
Fourth root words length: 4.56690854021 4.56307096286 100% => OK
Word Length SD: 2.84666398409 2.78398813304 102% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.512643678161 0.468620217663 109% => OK
syllable_count: 651.6 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 66.8717298628 57.8364921388 116% => OK
Chars per sentence: 113.315789474 119.503703932 95% => OK
Words per sentence: 22.8947368421 23.324526521 98% => OK
Discourse Markers: 3.47368421053 5.70786347227 61% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255619212172 0.218282227539 117% => OK
Sentence topic coherence: 0.0923141366696 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0754312580078 0.0701772020484 107% => OK
Paragraph topic coherence: 0.163258371225 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.04910048257 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 7.92 8.32208582834 95% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.