Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument claims that the plan of opening up a new store in Plainsville should be successful since it cites the evidence of Plainsville consisting of people living healthy lives, increase in sales of exercise shoes and clothing and increase in membership of health clubs and requirement of school children to enrol in fitness program. However, before the argument is evaluated comprehensively, certain unstated assumptions must be examined since as of now, the argument is lacking in substantiation.
First of all, are healthy people those that buy health products? In other words, the argument assumes that this town has people that are living healthy lives, therefore, are buying health products. But it may not be the case. Since, it may transpire that people are healthy because the environmental factors such as clean air, clean water, with no/less traffic, and lack of nuisance present in crowded towns are found in Plainsville. Further, it may also find that people here in Plainsville are not buying any health products but are consuming or using natural resources such as spices (coriander) to keep the health under check or this town has a large number of people working in health departments, therefore, have an access to health related information and thus, avoiding bad habits such as drinking alcohol etc. If any of the above instances were true, then the argument does not hold the water.
Secondly, are sales of running shoes and exercise clothing high because people are health conscious in Plainsville? In other words, the argument has assumed that people are buying sports gears and related clothing because they are inclined to healthy living. However, it may be the case that the price of these sports and health products are at the lowest among all other towns of this country. Thus, people are buying from Plainsville because of low price but they are all living in other towns. Further, it may also be the case that people who are buying these sports and health products are actually not using it, rather they are trading them for higher sales and profits since the price of these products in other towns are very high, therefore, they are buying from here in Plainsville but selling them as merchants in other towns. If any of the above examples held merit, then the argument is significantly weakened.
Thirdly, are any competitor present in Plainsville? Or are higher memberships in health clubs result of people becoming health conscious? In other words, the argument has assumed that there is no competitor of health products in Plainsville or even if, it is there, the people are not buying from it. However, it may be the case that the existing supplier of these products is providing sports gear and health products at very low price which this store may not be able to match. Further, the argument has assumed that people are enrolling in health clubs and a requirement of school children to enrol in one of these are because they are now health conscious. However, it may be the case that people are moving to this new sensation because the local government has promulgated the law requiring school children and adults to enrol in one of these at free of cost and at terms such as all equipment including sports gear and health products will be provided by Government at free. Therefore, unless the argument is fully representative, it cannot be used to support the conclusion.
Therefore, while concluding, the argument as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. If the argument is able to offer more examination of facts, perhaps in the form of market research covering presence of competitor, price charged by the competitor, motive behind such enrolment in health clubs, then it will be possible to fully evaluate the viability of the argument.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 642 350
No. of Characters: 3128 1500
No. of Different Words: 239 200
Fourth Root of Number of Words: 5.034 4.7
Average Word Length: 4.872 4.6
Word Length SD: 2.578 2.4
No. of Words greater than 5 chars: 232 100
No. of Words greater than 6 chars: 160 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.182 21.0
Sentence Length SD: 18.891 7.5
Use of Discourse Markers (%): 0.864 0.12
Sentence-Text Coherence: 0.374 0.35
Sentence-Para Coherence: 0.533 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 646, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...the health under check or this town has a large number of people working in health departments, t...
^^^^^^^^^^^^^^^^^
Line 3, column 718, Rule ID: A_UNCOUNTABLE[1]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'access'.
Suggestion: access
... in health departments, therefore, have an access to health related information and thus,...
^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, may, second, secondly, so, then, therefore, third, thirdly, thus, while, such as, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 47.0 19.6327345309 239% => Less to be verbs wanted.
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 87.0 55.5748502994 157% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 3211.0 2260.96107784 142% => OK
No of words: 641.0 441.139720559 145% => Less content wanted.
Chars per words: 5.00936037441 5.12650576532 98% => OK
Fourth root words length: 5.0316973083 4.56307096286 110% => OK
Word Length SD: 2.67238006507 2.78398813304 96% => OK
Unique words: 253.0 204.123752495 124% => OK
Unique words percentage: 0.394695787832 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 980.1 705.55239521 139% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 98.4940672601 57.8364921388 170% => OK
Chars per sentence: 139.608695652 119.503703932 117% => OK
Words per sentence: 27.8695652174 23.324526521 119% => OK
Discourse Markers: 6.5652173913 5.70786347227 115% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191136368433 0.218282227539 88% => OK
Sentence topic coherence: 0.0655898788655 0.0743258471296 88% => OK
Sentence topic coherence SD: 0.0437581141615 0.0701772020484 62% => OK
Paragraph topic coherence: 0.116010161863 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0347246831725 0.0628817314937 55% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 7.76 8.32208582834 93% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.