One year ago we introduced our first product, 'Bargain Brand' breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success selling cereal, Bargain Brand should now expand its business and begin marketing other low-priced food products as quickly as possible.
The author proposes expanding business and begin marketing other low-priced food products because Bargain Brand's low price cereal succeeded last year. He or she offers an interesting argument, but it suffers from some logical flaws and gaps in evidence. While connections suggested are reasonable, there are many other possible scenarios that should discourage the Bargain Brand from expanding its business and starting other low-priced food products,
To begin with, the author assumes that 'Bargain Brand' cereal is successful product and that success was due to its low price. Yet it is not logical to believe that last one year success will last long and low price is big reason of its success. Since the company introduced its first product last year, maybe customers bought the cereal not because it was cheap but because it was curious. The customer could be disappointed to its quality and would not rebuy the cereal. We need more prolonged data to evaluate the performance and need reasons why customers bought the cereal to conclude whether its low price was appealing to buyer.
Secondly, the author assumes that companies producing the top brands have failed to competing with Bargain Brand even though they tried to lower their prices and had several plan. However we cannot be sure that they will fail to competing with Bargain Brand in subsequent years. There are many plans that need times to be established well. They might just need more times to implement their plans and policy to make their products cheap. If they succeed in lowering their products in next years, Bargain Brand may need to raise their previously cheap product. Then they might lose many customers since low price was their essence identity.
Thirdly, the author assumes that the Bargain Brand can make other low-priced food products just because they can make cheap cereal. Ingredients differ among foods and therefore costs for each food are varying. Without considering cost needed to make particular food product, we cannot take for granted that the company can offer cheap food product to its customers. For example, cheap cereal was possible to make because the ingredients needed to make cereal was cheap. However if they want to make other foods such as meatball, pasta, etc they should offer them higher price to make profit. Therefore without more precise evidence, we cannot determine that the company can market other low-priced food products.
Let us assume, though, that above assumptions will all hold up. Then we are prompted to ask whether the other economical food products will woo to prospective customers. The customers might already have specific preferring brand in other fields. Or people might consider quality more than economical properties when buying other food products. With Baby food, for example, mothers will set higher priority on the quality rather than price of food. They might not choose Bargain Brand product just because it is economical. Therefore without considering the characteristic of customers buying other food products, it is hasty to believe that low price will lead to a success.
A close examination of all the assumptions made in the author's proposal reveals that the Bargain Brand does not have enough justification to start marketing other food products. Although the proposal certainly points out a possible course of action, the company should not act until they have more information.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 7 2
No. of Sentences: 29 15
No. of Words: 554 350
No. of Characters: 2826 1500
No. of Different Words: 244 200
Fourth Root of Number of Words: 4.852 4.7
Average Word Length: 5.101 4.6
Word Length SD: 2.403 2.4
No. of Words greater than 5 chars: 201 100
No. of Words greater than 6 chars: 155 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.103 21.0
Sentence Length SD: 5.41 7.5
Use of Discourse Markers (%): 0.586 0.12
Sentence-Text Coherence: 0.312 0.35
Sentence-Para Coherence: 0.529 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 167, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun plan seems to be countable; consider using: 'several plans'.
Suggestion: several plans
...hey tried to lower their prices and had several plan. However we cannot be sure that they wi...
^^^^^^^^^^^^
Line 5, column 181, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ower their prices and had several plan. However we cannot be sure that they will fail t...
^^^^^^^
Line 7, column 471, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...dients needed to make cereal was cheap. However if they want to make other foods such a...
^^^^^^^
Line 7, column 593, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...offer them higher price to make profit. Therefore without more precise evidence, we canno...
^^^^^^^^^
Line 9, column 471, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to bargain'
Suggestion: To bargain
...an price of food. They might not choose Bargain Brand product just because it is econom...
^^^^^^^
Line 9, column 524, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
... product just because it is economical. Therefore without considering the characteristic ...
^^^^^^^^^
Line 11, column 56, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...tion of all the assumptions made in the authors proposal reveals that the Bargain Brand...
^^^^^^^
Transition Words or Phrases used:
but, first, however, if, may, second, secondly, so, then, therefore, third, thirdly, well, while, for example, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 29.0 12.9520958084 224% => Less auxiliary verb wanted.
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 50.0 28.8173652695 174% => Less pronouns wanted
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2906.0 2260.96107784 129% => OK
No of words: 556.0 441.139720559 126% => OK
Chars per words: 5.22661870504 5.12650576532 102% => OK
Fourth root words length: 4.85588840946 4.56307096286 106% => OK
Word Length SD: 2.4749796042 2.78398813304 89% => OK
Unique words: 247.0 204.123752495 121% => OK
Unique words percentage: 0.444244604317 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 864.9 705.55239521 123% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.5318778891 57.8364921388 89% => OK
Chars per sentence: 103.785714286 119.503703932 87% => OK
Words per sentence: 19.8571428571 23.324526521 85% => OK
Discourse Markers: 4.75 5.70786347227 83% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293837106839 0.218282227539 135% => OK
Sentence topic coherence: 0.0894190453073 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0681015932779 0.0701772020484 97% => OK
Paragraph topic coherence: 0.16187233448 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.0534472058161 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.05 12.5979740519 104% => OK
dale_chall_readability_score: 7.53 8.32208582834 90% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.