Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
In this memorandum, the author claims that the losing of advertising revenues and the complaints from viewers is due to the reduction of weather and local news. In order to attract viewers and advertising contracts, they should restore the time of weather and local news to the former level. This argument, at first glimpse, seemingly makes sense a lot. But it conveals some crucial flaws which will undermine it.
First of all, this article impute the decline of advertising revenues only to less weather and local news, but we don't know whether this late-night news program has some other changes. Maybe they hire some new editors and their reports are not intriguing than the experienced employees'. If the advertising companies realize that the program is becoming more and more dull, it is normal for them to cancel their contracts. Thus he should clarify this point.
Moreover, this memorandum points out that most of the complaints from viewers are about the weather and local news. However, the author don't advert the number of these complaints. Since people have a gradual process to accomodate the change, it is reasonable for them to complain about it at first. So, if the number of these complaints is not too many, or the number of them is in decline as the time goes, I think it is receivable.
Last but not the least, this article don't mention that the economy circumstance of this country. Maybe this country is in a depression and people consume fewer commodities and buy fewer goods than the past. Thus, the advertising firms do not have enough money to propagandize their products on television. So, if he cannot provide some other information, this idea is conceivable.
To sum up, the author have to consider other reasons about the change of their television program. We need to know whether they recruit some neophytes who cannot produce an attractive report. We also want to know the number of these complaints from viewers. At last, we still need to know the economy circumstance of this country. If he can provide these evidences, his argument will be more compelling.
Comments
Essay evaluation report
Sentence: But it conveals some crucial flaws which will undermine it.
Error: conveals Suggestion: conceals
Sentence: Since people have a gradual process to accomodate the change, it is reasonable for them to complain about it at first.
Error: accomodate Suggestion: accommodate
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flaws:
the arguments are not exactly right on the point.
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 21 15
No. of Words: 357 350
No. of Characters: 1695 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.347 4.7
Average Word Length: 4.748 4.6
Word Length SD: 2.558 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 89 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17 21.0
Sentence Length SD: 6.495 7.5
Use of Discourse Markers (%): 0.762 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.514 0.50
Sentence-Sentence Coherence: 0.153 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 115, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... to less weather and local news, but we dont know whether this late-night news progr...
^^^^
Line 3, column 228, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ybe they hire some new editors and their reports are not intriguing than the expe...
^^
Line 3, column 424, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...mal for them to cancel their contracts. Thus he should clarify this point. Moreo...
^^^^
Line 5, column 137, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...her and local news. However, the author dont advert the number of these complaints. ...
^^^^
Line 7, column 38, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... Last but not the least, this article dont mention that the economy circumstance o...
^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, moreover, so, still, thus, i think, first of all, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1752.0 2260.96107784 77% => OK
No of words: 354.0 441.139720559 80% => More content wanted.
Chars per words: 4.94915254237 5.12650576532 97% => OK
Fourth root words length: 4.33761313653 4.56307096286 95% => OK
Word Length SD: 2.62470577489 2.78398813304 94% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.502824858757 0.468620217663 107% => OK
syllable_count: 528.3 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.8190843367 57.8364921388 62% => OK
Chars per sentence: 83.4285714286 119.503703932 70% => OK
Words per sentence: 16.8571428571 23.324526521 72% => OK
Discourse Markers: 4.52380952381 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.21561602553 0.218282227539 99% => OK
Sentence topic coherence: 0.0610727302223 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.085125663957 0.0701772020484 121% => OK
Paragraph topic coherence: 0.126744596445 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0731806564798 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 10.3 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 11.13 12.5979740519 88% => OK
dale_chall_readability_score: 7.82 8.32208582834 94% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.