Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The manager of the television station briefly provides the problem that has been faced by the channel recently. The field of journalism and digital media through which it touches the people is subject to many parameter such as economic condition of the nation, societal perception, and the nation's common interest.
Firstly, it is clear that the repercussions have been observed since the late night program had taken a shift in dedicating most of the time to national news than local news and weather. But what it fails to describe is what made the television station to change the previously held paradigm. Was there a govenmenatl overhaul which required focus on national news? The memorandum sheds no light on what was the viewers position prior to the change in timings. The reason for changing the time might be because of lot of reasons.
Secondly, the memorandum takes light on the complaints received from the viewers. But it does not necessarily sheds light upon the nature of their compalints. It does not informs us it is because of the reduced time. The telveion channel might not be accurate in their weather forecast. The complaints might be because of the quality of the content of the local news.
What concerns do these encompass? Certainly, it talks about the coverage of the news on the field than the timing. Hence the tleveision has to improve upon its field workers who work on the local news to cover as much as possible. Presenting the covered material in the same time might also satisfy the viewers.
Local businesses might retract their advertising contracts for numerous reasons. They might be rethinking of reducing the budget in advertising. Or the recent economic downshift might have forced them to reduce their other costs. The retraction might also suggest that the cost might have been hiked for advertising. Or the businesses might consider that their potential customers might not be night owls. The authorities of channel should look for businesses that target the night viewers as their potential customers so as to invite them to the ad platform to increase the revenue by the Ad department.
In lieu of the underlying assumptions, restoring to the former level might not enhance or restore the similar customer satisfaction. The channel has to invest in observing the nature of complaints and retraction of the bussinesses' advertisement in the light of present situation of the nation it is presiding in. Only after observing the trends on might conclude and design the timings to match the expectation of the customers. Increasing the coverage of local news and providing accurate weather forecast that presents all parts of the state should be considered before mandating restoration of the timings.
Comments
Essay evaluation report
Sentence: Was there a govenmenatl overhaul which required focus on national news?
Error: govenmenatl Suggestion: governmental
Sentence: But it does not necessarily sheds light upon the nature of their compalints.
Error: compalints Suggestion: complaints
Sentence: The telveion channel might not be accurate in their weather forecast.
Error: telveion Suggestion: televise
Sentence: Hence the tleveision has to improve upon its field workers who work on the local news to cover as much as possible.
Error: tleveision Suggestion: television
Sentence: The channel has to invest in observing the nature of complaints and retraction of the bussinesses' advertisement in the light of present situation of the nation it is presiding in.
Error: bussinesses Suggestion: businesses
---------------
argument 1 -- not OK
argument 2 -- OK
argument 3 -- OK
----------------
Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
----------------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 26 15
No. of Words: 452 350
No. of Characters: 2256 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.611 4.7
Average Word Length: 4.991 4.6
Word Length SD: 2.651 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 136 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.385 21.0
Sentence Length SD: 7.651 7.5
Use of Discourse Markers (%): 0.385 0.12
Sentence-Text Coherence: 0.28 0.35
Sentence-Para Coherence: 0.476 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 205, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun parameter seems to be countable; consider using: 'many parameters'.
Suggestion: many parameters
...ich it touches the people is subject to many parameter such as economic condition of the natio...
^^^^^^^^^^^^^^
Line 5, column 111, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'shed'
Suggestion: shed
...he viewers. But it does not necessarily sheds light upon the nature of their compalin...
^^^^^
Line 5, column 172, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'inform'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: inform
...nature of their compalints. It does not informs us it is because of the reduced time. T...
^^^^^^^
Line 5, column 172, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'inform'
Suggestion: inform
...nature of their compalints. It does not informs us it is because of the reduced time. T...
^^^^^^^
Line 6, column 116, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... the news on the field than the timing. Hence the tleveision has to improve upon its ...
^^^^^
Line 8, column 520, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...ht viewers as their potential customers so as to invite them to the ad platform to incre...
^^^^^^^^
Transition Words or Phrases used:
also, briefly, but, first, firstly, hence, if, look, second, secondly, so, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2307.0 2260.96107784 102% => OK
No of words: 452.0 441.139720559 102% => OK
Chars per words: 5.10398230088 5.12650576532 100% => OK
Fourth root words length: 4.61088837703 4.56307096286 101% => OK
Word Length SD: 2.72784201401 2.78398813304 98% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.488938053097 0.468620217663 104% => OK
syllable_count: 695.7 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.9413859907 57.8364921388 79% => OK
Chars per sentence: 88.7307692308 119.503703932 74% => OK
Words per sentence: 17.3846153846 23.324526521 75% => OK
Discourse Markers: 3.42307692308 5.70786347227 60% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.227695944116 0.218282227539 104% => OK
Sentence topic coherence: 0.0621422313395 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0667900208649 0.0701772020484 95% => OK
Paragraph topic coherence: 0.124358443777 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0741454313233 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 12.0 12.5979740519 95% => OK
dale_chall_readability_score: 8.67 8.32208582834 104% => OK
difficult_words: 120.0 98.500998004 122% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.