Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
In the said memorandum, a television station has changed their priority on the type of news in their late-night news program. They devoted increased time to national news and less time to weather and local news. During the course of one year of this change, they recieved most of the complaints from viewers concerned upon the station's coverage of weather and local news. They also saw loss of contracts from local businesses that used to advertize during their late night news program. The conclusion the station made, that the change in their program structure has caused all the complaints and in turn, caused the loss of revenue, is hasty and contitutes of a lot of unanswered questions. Their remedy to solve the problem i.e. to revert back the change and to fall back to the former level is also full of assumptions.
The station's decision to increase the time of coverage of national news can also be an effective step, from business point of view. It might have attracted other viewers' base who wanted to subscribe to some quality channel where they get quality national news apart from the weather and local news. There is no evidence present that the channel has not decreased the quality of their content on weather and local news. There can be chances that during the course of this step, the channel might have decreased the quality of these portfolios. And that was the reason for customers' discontent. If they would have increased the time and quality of national news and just decreased the time of local and weather news, without compromising with their quality, they might have witnessed a surge in their viewers' base and a decrease in the number of viewers' complaints.
In addition to this, there is no evidence which states the kind of competition the said news channel had in it's local market. There can be instances, that there lies one news channel which offers users a holisitic news experience where it gives almost equal weightage to national, local and weathere related news accompanied with a superior quality of content. There might be chances that the said television station, in order to accomodate greater coverage of national news directed most of it's funds towards that and ultimately compromised with the quality of all the three types of news, especially the local and weather related. And hence, the viewers' complaints were mostly related to the local and weather news.
As a result of a decrease in the number of viewers because of a significant rise in the number of complaints, the local businesses might have seen a need to withdraw their advertizing contracts. For a local business, the biggest consumer base would a population interested in the local news. Now, if the local news is itself not as per the expectation, there would be less TRP and hence, less impact of advertizing. The channel's decision to revert back to the former schedule was immature and naive. As, there decision of increasing the coverage of national news might have done well in increasing their viewers' base. The complaints could be only because they have deteriorated their local news quality.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 526 350
No. of Characters: 2545 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.789 4.7
Average Word Length: 4.838 4.6
Word Length SD: 2.497 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 140 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.909 21.0
Sentence Length SD: 9.774 7.5
Use of Discourse Markers (%): 0.455 0.12
Sentence-Text Coherence: 0.365 0.35
Sentence-Para Coherence: 0.507 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 213, Rule ID: DURING_THE_COURSE_OF[1]
Message: Use simply 'During'.
Suggestion: During
...nd less time to weather and local news. During the course of one year of this change, they recieved ...
^^^^^^^^^^^^^^^^^^^^
Line 1, column 328, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...plaints from viewers concerned upon the stations coverage of weather and local news. The...
^^^^^^^^
Line 3, column 446, Rule ID: DURING_THE_COURSE_OF[1]
Message: Use simply 'during'.
Suggestion: during
...d local news. There can be chances that during the course of this step, the channel might have decre...
^^^^^^^^^^^^^^^^^^^^
Line 3, column 602, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had increased'?
Suggestion: had increased
...eason for customers discontent. If they would have increased the time and quality of national news a...
^^^^^^^^^^^^^^^^^^^^
Line 7, column 501, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...former schedule was immature and naive. As, there decision of increasing the cover...
^^
Transition Words or Phrases used:
also, hence, if, so, well, apart from, in addition, kind of, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2595.0 2260.96107784 115% => OK
No of words: 526.0 441.139720559 119% => OK
Chars per words: 4.93346007605 5.12650576532 96% => OK
Fourth root words length: 4.78901763229 4.56307096286 105% => OK
Word Length SD: 2.555394049 2.78398813304 92% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.397338403042 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 801.9 705.55239521 114% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.9494285296 57.8364921388 102% => OK
Chars per sentence: 117.954545455 119.503703932 99% => OK
Words per sentence: 23.9090909091 23.324526521 103% => OK
Discourse Markers: 3.27272727273 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.445844423404 0.218282227539 204% => OK
Sentence topic coherence: 0.164736004758 0.0743258471296 222% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.12098210327 0.0701772020484 172% => OK
Paragraph topic coherence: 0.306622399128 0.128457276422 239% => OK
Paragraph topic coherence SD: 0.0769324995233 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.61 12.5979740519 92% => OK
dale_chall_readability_score: 7.72 8.32208582834 93% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.