Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The business manager of a television station has cited that due to a decrease in the time allotted for weather and local news they are losing local business advertisers and viewers are declining. The argument might appear logical in first glance but, critical justification of the argument has raised many queries. The author has not provided evidence to support his view which has left the argument untenable.
To begin with, the author has not provided any reason for the cancelation of the advertising contracts. Weather forecasting news and local news have no direct relationship with the local advertisement. There can be many other reasons they might have withdraw from the deal. Maybe the station is not advertising enough for them or maybe their advertisements are not arresting enough. However, the author has not provided evidence for their withdrawal and leaving the argument indefensible.
Secondly, the author has not mentioned anything about the complaints that television stations are receiving. Are the users complaining about the less time for local new or they are complaining about the authenticity of the new that they are showing? Moreover, the business manager has not provided the number of complaints that they are receiving. Are they enough to change the allotted times for the news. Maybe they have received only a few complaints and that does not give any confirmation to change the timings.
Additionally, the author has mentioned that to attract more viewers they should restore the time for weather reports and local news. But, he has not mentioned anything about why the users are not viewing their news in the first place. Maybe the news they are telecasting is specious and therefore users have switched to different channels. Maybe in past one year there is a decline in number of people watching late night shows and then by restoring the time for weather reports and local news will not be useful.
In the crux, the author's premises in their current form are not cogent. The business manager has failed to examine all the facts and has failed to provide evidence to make his/her case stronger. Thereby, rendering the argument indefensible.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 357 350
No. of Characters: 1787 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.347 4.7
Average Word Length: 5.006 4.6
Word Length SD: 2.609 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.85 21.0
Sentence Length SD: 6.506 7.5
Use of Discourse Markers (%): 0.4 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.535 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 316, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...f the argument has raised many queries. The author has not provided evidence to sup...
^^^
Line 3, column 251, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'withdrawn'.
Suggestion: withdrawn
...n be many other reasons they might have withdraw from the deal. Maybe the station is not...
^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, may, moreover, second, secondly, so, then, therefore, to begin with, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1832.0 2260.96107784 81% => OK
No of words: 356.0 441.139720559 81% => More content wanted.
Chars per words: 5.14606741573 5.12650576532 100% => OK
Fourth root words length: 4.34372677135 4.56307096286 95% => OK
Word Length SD: 2.69016078138 2.78398813304 97% => OK
Unique words: 156.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.438202247191 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 571.5 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.2087708052 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 91.6 119.503703932 77% => OK
Words per sentence: 17.8 23.324526521 76% => OK
Discourse Markers: 5.6 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230677976504 0.218282227539 106% => OK
Sentence topic coherence: 0.0738613312682 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.0852085537946 0.0701772020484 121% => OK
Paragraph topic coherence: 0.128664333592 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0825513974276 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.29 12.5979740519 98% => OK
dale_chall_readability_score: 7.72 8.32208582834 93% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.