Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
While the business manager's recommendation to refocus on weather and local news may be a boon to the station, their memorandum lacks the evidence needed to substantiate their argument. Their mention of customer complaints, ad revenue, and viewership levels all require specific figures and statistics to further evaluate the manager's claim.
To start off, the exact extent of the shift in programming would shed light on the context surrounding the recommendation to "restore the time devoted to weather and local news to its former level." If, say, the previous programming devoted half of the time to national news and half to local news, while the new programming focused only on national news, then the manager's recommendation would, at face value, seem quite reasonable. However, if the manager is suggesting to redevote all time to weather and local news, the shift would be much more drastic and should be seen with much more scrutiny.
The manager also points toward viewer complaints as a reason to rebalance the station's programming. However, they fail to provide enough detailed information on the complaints themselves. Were the complaints about the amount time spent on local news and weather coverage, or about other, unrelated aspects of the local segments? In the case of the latter, the complaints may not have anything to do with the increased national news coverage at all. Furthermore, the manager only mentions the complaints' focus, and not their quantity. Perhaps the number of complaints actually went down in the past year, or perhaps the complaints only came from a few passionate viewers. All of this information would provide vital context to the manager's recommendation.
In addition, the manager cites fears of decreased ad revenue as a reason for change, stating that local businesses withdrew advertising contracts with the station after its focus on national news; again, these claims lack vital context. The number of contracts cancelled, as well as their combined value, are necessary information in ascertaining the effect of the change. Furthermore, it's possible that the local advertising contracts were replaced with other contracts; thus, the total ad revenue over the past few years would provide insight into the impact the programming change had.
Finally, the manager claims that restoring time to weather and local news would be a move to attract more viewers to the program. The passage fails to mention any viewership numbers, before or after the past year's changes, making it impossible to understand the impact on viewers. Furthermore, data on viewership distribution within the broadcast would be valuable as well. Perhaps viewers only tune in for a specific, unrelated segment such as the lottery drawings or sports results; in this case, the manager's recommended change would not likely affect viewership at all.
All in all, the manager's claims on viewer complaints, ad revenue, and viewership numbers may be valid; however, the passage fails to adequately support these statements. As such, more information would be needed to fully evaluate the memorandum's argument.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 593 350
No. of Characters: 3072 1500
No. of Different Words: 240 200
Fourth Root of Number of Words: 4.935 4.7
Average Word Length: 5.18 4.6
Word Length SD: 2.723 2.4
No. of Words greater than 5 chars: 229 100
No. of Words greater than 6 chars: 189 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 81 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.72 21.0
Sentence Length SD: 7.856 7.5
Use of Discourse Markers (%): 0.68 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.591 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 21, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
While the business managers recommendation to refocus on weather an...
^^^^^^^^
Line 3, column 376, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...focused only on national news, then the managers recommendation would, at face value, se...
^^^^^^^^
Line 5, column 731, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...tion would provide vital context to the managers recommendation. In addition, the man...
^^^^^^^^
Line 11, column 235, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'memorandums'' or 'memorandum's'?
Suggestion: memorandums'; memorandum's
...n would be needed to fully evaluate the memorandums argument.
^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, furthermore, however, if, may, so, then, thus, well, while, in addition, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2655.0 2260.96107784 117% => OK
No of words: 494.0 441.139720559 112% => OK
Chars per words: 5.37449392713 5.12650576532 105% => OK
Fourth root words length: 4.71445763274 4.56307096286 103% => OK
Word Length SD: 2.87453170415 2.78398813304 103% => OK
Unique words: 230.0 204.123752495 113% => OK
Unique words percentage: 0.465587044534 0.468620217663 99% => OK
syllable_count: 801.9 705.55239521 114% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 79.4402133683 57.8364921388 137% => OK
Chars per sentence: 132.75 119.503703932 111% => OK
Words per sentence: 24.7 23.324526521 106% => OK
Discourse Markers: 6.1 5.70786347227 107% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.292798006222 0.218282227539 134% => OK
Sentence topic coherence: 0.0874420863414 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0874807789668 0.0701772020484 125% => OK
Paragraph topic coherence: 0.149890225041 0.128457276422 117% => OK
Paragraph topic coherence SD: 0.0991556218568 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.16 12.5979740519 112% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.