Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level
The argument states that restoring the time devoted to weather and local news to its former levels by the late-night news program will lead to an increase in viewers and advertising revenue. I disagree with the conclusion drawn by the provided statement.
The argument fails to provide strong evidence that can surely indicate that the decrease in time alloted to weather and local news report is somehow related to the loss of advertising revenue. It is true that some of the viewers were not happy with this change. But that is not related to loss of advertising contracts. There might be external factors involved in the cancelling of the advertising contracts. For example, maybe the economy is in a slowdown and suffering a recession due to which local businesses might have cancelled the contracts to save money or the particular products that were being advertised might not have been receiving the response that the advertisers hoped for, eventually leading them to scrap the contracts. The restoring of the previous time slots can also lead to cancelling of advertising contracts of businesses hoping to have a wider audience than just their locality, since the viewership from other parts of the country will reduce significantly with this change. In today's world of globalisation, where business deals go through just using a phone call or by the use of an online portal, losing a large consumer base will lead to major losses pronmpting the businesses to advertise somewhere else where they can reach these customers.
It can also be argue that the time slots of the news to be presented might have been changed in the first place to appease the complaints of viewers who wanted to know what was going on in the country instead of just their localities. Reversing the change also might lead to a loss of revenue due to more people leaving the viewership than the people joining it. Also, having a long section for weather updates wouldn't make sense since it can be presented in a significantly short amount of time as most people care about the weather in their local region only.
There might also be the case that the competition of broadcasting services in the locality might have increased. Hence, the loss of advertising contracts can be blamed on contracts being offered by other broadcasters who have been offering more profitable terms to local businesses prompting them to cancel their contracts and switch.
Therefore. it can be said that there are several holes in the reasoning behind the conclusion drawn in the argument and more evidence needs to be provided to evaluate whether the decision is right or wrong.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 444 350
No. of Characters: 2168 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.59 4.7
Average Word Length: 4.883 4.6
Word Length SD: 2.634 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.6 21.0
Sentence Length SD: 13.627 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.082 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 210, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...of advertising revenue. It is true that some of the viewers were not happy with this change...
^^^^^^^^^^^
Line 9, column 412, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...ving a long section for weather updates wouldnt make sense since it can be presented in...
^^^^^^^
Line 17, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...cancel their contracts and switch. Therefore. it can be said that there are several ...
^^^^^^^^^
Line 17, column 12, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...r contracts and switch. Therefore. it can be said that there are several hole...
^^
Transition Words or Phrases used:
also, but, first, hence, if, may, so, therefore, for example, it is true, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2214.0 2260.96107784 98% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 4.99774266366 5.12650576532 97% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.68159396552 2.78398813304 96% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.476297968397 0.468620217663 102% => OK
syllable_count: 686.7 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.3545327563 57.8364921388 141% => OK
Chars per sentence: 147.6 119.503703932 124% => OK
Words per sentence: 29.5333333333 23.324526521 127% => OK
Discourse Markers: 6.13333333333 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.173016127214 0.218282227539 79% => OK
Sentence topic coherence: 0.0691850979159 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0907308443657 0.0701772020484 129% => OK
Paragraph topic coherence: 0.115885914235 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.114359369191 0.0628817314937 182% => OK
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 12.31 12.5979740519 98% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.