"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
In this argument, the manager of WWAC radio station asserts that changing the program format would increase its number of listeners. However, the argument depends on several unsubstantiated assumptions and is therefore unpersuasive as it stands.
First, the argument assumed that the majority of people moving into the area covered by WWAC don’t like to listen to rock music because they are older than the retirement age. Yet, in order for the argument to be successful, it would have to show that the majority of the new population consists of the older people over 65 and that they don’t want to listen to the radio channel plays rock-music. Besides, it is also possible that many people among the new population in the area don’t know the existence of WWAC, which plays rock music.
Second, the manager claims that decreasing sales in the record shops in the area indicates the absence of overall interest in music among the local residents. However, the claim is invalid for a few reasons. Recently, various types of music purchase are available. People can buy favorite music from the internet. Or they can just visit one of the streaming websites and listen to the music of own selections. Thus, the consistent decreasing sales in local record shops unsubstantially supports the claim of reduced interest in the music of local people.
The manager further assumes that a news and talk format would guarantee to bring back the listeners because the format is one of the trendy ones in the area. The problem with this assumption is that there may be other factors which the program in a news and talk style earns the popularity besides its format: The program is popular because of the radio host or the special guests attracts the listeners. Moreover, the manager additionally should concern the loyal listeners. If the radio changes its format, the loyal listeners would stop listening to the channel and fundamentally it brings another factor of declining in listener numbers.
In conclusion, the argument fails to provide enough evidence for the success of the changing format of the radio station because it primarily relies on the weak assumptions mentioned above. Since the argument does not present reliable data on the relation between new population and rock music, the correlation between the sales of local record shops and the interest in music, and the profound analysis of the reasons why the program in the news and talk format becomes famous, it lacks logical reasoning and evidence.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 419 350
No. of Characters: 2048 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.524 4.7
Average Word Length: 4.888 4.6
Word Length SD: 2.533 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.647 21.0
Sentence Length SD: 12.988 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.597 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 248, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is therefore unpersuasive as it stands. First, the argument assumed that the maj...
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Line 3, column 557, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...stence of WWAC, which plays rock music. Second, the manager claims that decreasi...
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Line 5, column 561, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... interest in the music of local people. The manager further assumes that a news ...
^^^^^
Line 7, column 646, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...actor of declining in listener numbers. In conclusion, the argument fails to pro...
^^^^^
Line 9, column 296, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n between new population and rock music, the correlation between the sales of loc...
^^
Transition Words or Phrases used:
also, besides, first, however, if, may, moreover, second, so, therefore, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2119.0 2260.96107784 94% => OK
No of words: 416.0 441.139720559 94% => More content wanted.
Chars per words: 5.09375 5.12650576532 99% => OK
Fourth root words length: 4.51620172871 4.56307096286 99% => OK
Word Length SD: 2.6265745753 2.78398813304 94% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.475961538462 0.468620217663 102% => OK
syllable_count: 657.9 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 73.1267090121 57.8364921388 126% => OK
Chars per sentence: 124.647058824 119.503703932 104% => OK
Words per sentence: 24.4705882353 23.324526521 105% => OK
Discourse Markers: 5.41176470588 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.222674974803 0.218282227539 102% => OK
Sentence topic coherence: 0.0727271906245 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0633640684894 0.0701772020484 90% => OK
Paragraph topic coherence: 0.112267528823 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.04357342096 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 8.7 8.32208582834 105% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.