Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The manager of KICK radio station recommends to increase the number of call-in programs to capture a larger number of listener based on the success of WCQP radio station in Rockville. The recommendation needs to be bolstered by the following three questions for it be fully justified.
First of all, are the two radio stations comparable to each other? The manager of KICK assumes that the gain of listener in WCQP due to the increase of call-in programs will follow the same trend in KICK. But this might not be the case. What if the residents in the coverage area of KICK are mostly corporate personnel and in that case participating in a call in a program and ask questions or share their own view might not be a probable scenario for them. If so, increasing the number of call in programs will not contribute to the gain in listeners.
Secondly, Are the listeners actually interested in call in programs? The survey presses that the listeners like call in programs and this is the reason why WCQP radio station in Rockville has the increased number of listeners. But perhaps, the listener augmentation is due to the areas gain in population and so more people are listening to radio in that area. For example, the nearby area of Rockville had faced and unfortunate cyclone two years ago which resulted in many of the residents in the area to migrate to Rockville. And they frequently listen to radio to know about latest news and update about their own city which caused the increase in listeners in the area. If this is true, then the recommendation of KICK"s manager will not hold water.
Further, is the number of listeners in a radio program depend on whether it supports call-in facility or not? For example, if a radio station hosts a horror show, which requires to maintain a certain level of suspense and mystery in the atmosphere. If the audiences are allowed to call and take part in the program the environment may get ruined and the story might loose its appeal. If this happens, the listeners will not be able to like the show which will result in a gradual decrease in listeners. In this circumstance, the proposal to increase the number of call in programs will not be able to increase the number of listener.
In conclusion, the recommendation by the manager of KICK is based on some unwarranted assumptions which needs to be cleared to answer the questions mentioned above. Otherwise the proposal will not be justified.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 4 2
No. of Sentences: 20 15
No. of Words: 427 350
No. of Characters: 1978 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 4.632 4.6
Word Length SD: 2.655 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.35 21.0
Sentence Length SD: 8.326 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.332 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 572, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'about the latest'.
Suggestion: about the latest
...they frequently listen to radio to know about latest news and update about their own city wh...
^^^^^^^^^^^^
Line 4, column 178, Rule ID: ALLOW_TO[1]
Message: Did you mean 'maintaining'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: maintaining
...ion hosts a horror show, which requires to maintain a certain level of suspense and mystery...
^^^^^^^^^^^
Line 4, column 366, Rule ID: LOOSE_LOSE[2]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...ment may get ruined and the story might loose its appeal. If this happens, the listen...
^^^^^
Line 5, column 165, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
...o answer the questions mentioned above. Otherwise the proposal will not be justified.
^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, if, may, second, secondly, so, then, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2026.0 2260.96107784 90% => OK
No of words: 426.0 441.139720559 97% => OK
Chars per words: 4.7558685446 5.12650576532 93% => OK
Fourth root words length: 4.54310108192 4.56307096286 100% => OK
Word Length SD: 2.736251573 2.78398813304 98% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.417840375587 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 633.6 705.55239521 90% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.2232625417 57.8364921388 80% => OK
Chars per sentence: 101.3 119.503703932 85% => OK
Words per sentence: 21.3 23.324526521 91% => OK
Discourse Markers: 4.95 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.367638048039 0.218282227539 168% => OK
Sentence topic coherence: 0.12015842998 0.0743258471296 162% => OK
Sentence topic coherence SD: 0.10556998261 0.0701772020484 150% => OK
Paragraph topic coherence: 0.210540222711 0.128457276422 164% => OK
Paragraph topic coherence SD: 0.116101025165 0.0628817314937 185% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.33 12.5979740519 82% => OK
dale_chall_readability_score: 7.83 8.32208582834 94% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.