Two years ago, radio station WCQP in Rockville decided to increase the
number of call-in advice programs that it broadcast; since that time, its
share of the radio audience in the Rockville listening area has increased
significantly. Given WCQP's recent success with call-in advice
programming, and citing a nationwide survey indicating that many radio
listeners are quite interested in such programs, the station manager of
KICK in Medway recommends that KICK include more call-in advice
programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be
answered in order to decide whether the recommendation is likely to have
the predicted result. Be sure to explain how the answers to these questions
would help to evaluate the recommendation.
The station manager of KICK in Medway recommends that in order to increase the number of their listeners, they should increase their call-in advice programs. He uses the nationwide survey and the similar experience that WCQP in Rockville has had. To examine whether this recommendation has its reasonable predicted results, the manger should answer to some pointed questions.
First, the manger considers a nationwide survey in his prediction about succeeding in gaining the large number of audience share. What is exactly this survey about? How many people have contributed to this survey and what was their age range? Without answering to these questions, he could not reach to a solid conclusion. If just a sample consists of few people contributed to this survey, it does not necessarily show opinions of the whole population. It’s possible that the survey is mainly about other aspects of the call-in advice programs instead of showing its popularity.
Another factor that the manger uses in his recommendation is the experience that WCQP had in Rockville. Is Rockville’s demographics the same as Medway’s? It’s likely that the residents of Rockville are mostly retired people who have much more time to listen to the call-in advice programs or there are people who need to listen to these kind of broadcasting programs. If the manger does not have a clear comparision between these two areas, he might fail in his recommendation.
Something very momentous to be considered is the time. Are the circumstances in two years ago, in society, the same as now? WCQP in Rockville succeeded in gaining the large number of listeners share in two years ago. Passage of time can alter every aspects of lives. If economy is improved now, it’s plausible that most of the group of people are occupied with their jobs and lives and they don’t have enough time to spend listening to call-in advice programs.
All in all, the station manager of KICK in Medway cannot recommend the same procedure as what has been done in Rockville, for Kick. After answering to several important questions, he will be able to consider a logical and practical solution for gaining the large number of audience share in listening area.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 2 2
No. of Sentences: 19 15
No. of Words: 367 350
No. of Characters: 1803 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.377 4.7
Average Word Length: 4.913 4.6
Word Length SD: 2.676 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.316 21.0
Sentence Length SD: 8.968 7.5
Use of Discourse Markers (%): 0.263 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.308 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 332, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
... there are people who need to listen to these kind of broadcasting programs. If the manger...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, if, so, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1858.0 2260.96107784 82% => OK
No of words: 366.0 441.139720559 83% => More content wanted.
Chars per words: 5.07650273224 5.12650576532 99% => OK
Fourth root words length: 4.37391431897 4.56307096286 96% => OK
Word Length SD: 2.76250992338 2.78398813304 99% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.502732240437 0.468620217663 107% => OK
syllable_count: 577.8 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.6138869049 57.8364921388 84% => OK
Chars per sentence: 92.9 119.503703932 78% => OK
Words per sentence: 18.3 23.324526521 78% => OK
Discourse Markers: 1.35 5.70786347227 24% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269227379268 0.218282227539 123% => OK
Sentence topic coherence: 0.0773362125214 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0810297820424 0.0701772020484 115% => OK
Paragraph topic coherence: 0.149039931057 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0687109515397 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.