We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.
Here the prose is about The monarch book store which is aged books store with a large customer base and the suggestion here is that if it opens a cafe along with the book store, the business will flourish and give better chance to compete with the its business rivals. Here the suggestions was to make room for the cafe by closing the section for children's book based on the assumtion that the customer will decline for that section. To make a concrete decision about whether opening a cafe at the expense of the childrens book section will give the Monarch a better deal, lets scrutiny the underlying assumptions and their validity.
Here the Monarch is doing a business in a certain location for over twenty years and have a huge customer base. That means it has already a tageted customer segment here in the are as they provide a wide selection of book. This might have been their business strategy all along, not to return any customer empty handed. As, they are already a very popular and known place for books, a cafe should give a the customers to get relaxed and shop at the same time. This feature should enhance the shopping experience as the its competitors are also taking the same strategy. In Dhaka in Bangladesh bengal books has also taken the same route and have increased their sales by a significant margin. So, This might be a good idea. But the dilemma here is whether sacrifice the children's section to make room the cafe.
Although, it is the common census that the number of people under ten is declining significantly, the issue here is whether is it true for the are in which monarch is doing business. It is assumed here that the children's section is expendables because of the decling population of that age group. But what if it is the most significant sales pportion for the monrach books? What if, the area in which they are doing business actually comprised with customer from that age group particularly? It will be a baack blow to their business and eat into their profit margin. Opening a cafe might attract a number of people but the trade off for closing a section mneed to be a hefty amount to make a sound decision. They can survey their sales and make that decision from there and also have the option of choosing other sections of singnificant low sales number.
Again just opening a cafe itself might not boost the business at a desirable level, the pricing and the trend of the area is of a very important concern. There is another assumption here that opening a cafe will enable them to compete better with Regal Books. But the location of regal books is not stated here, it could be located at a different place where having a cafe is actually givinf regal a edge. It is also possible that Regal is already doing very good in their own area and have a completely different customer segment. Without these information we cant make a definitive decision here that opening a cafe will a monarch a edge for sure in the competition.
So, from the arguement presented above, it can be said that opening a cafe might be a good choice for the monarch to gain more market and business, but doing that at the expense of children's section should be scrutinized very rigorously. As they have a very large follower base, they can take the risk of renting more space if available or after more studying the demographic picture they can choose another section. Overall, This might actually give them the desire result as many competitors have already taken the steps and with careful consideration monarch can follow suit.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-recommen…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 630 350
No. of Characters: 2881 1500
No. of Different Words: 254 200
Fourth Root of Number of Words: 5.01 4.7
Average Word Length: 4.573 4.6
Word Length SD: 2.405 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 142 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.231 21.0
Sentence Length SD: 8.967 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.485 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 245, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'its'?
Suggestion: the; its
... and give better chance to compete with the its business rivals. Here the suggestions w...
^^^^^^^
Line 3, column 174, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...eady a tageted customer segment here in the are as they provide a wide selection of boo...
^^^^^^^
Line 3, column 403, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'a' or 'the' is left.
Suggestion: a; the
...own place for books, a cafe should give a the customers to get relaxed and shop at th...
^^^^^
Line 3, column 516, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'its'?
Suggestion: the; its
...ould enhance the shopping experience as the its competitors are also taking the same st...
^^^^^^^
Line 5, column 140, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...he issue here is whether is it true for the are in which monarch is doing business. It ...
^^^^^^^
Line 7, column 399, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... having a cafe is actually givinf regal a edge. It is also possible that Regal is...
^
Line 7, column 541, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
...ely different customer segment. Without these information we cant make a definitive decision here...
^^^^^^^^^^^^^^^^^
Line 7, column 562, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...r segment. Without these information we cant make a definitive decision here that op...
^^^^
Line 7, column 634, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...here that opening a cafe will a monarch a edge for sure in the competition. So...
^
Transition Words or Phrases used:
actually, also, but, if, so, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 49.0 28.8173652695 170% => Less pronouns wanted
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2937.0 2260.96107784 130% => OK
No of words: 630.0 441.139720559 143% => Less content wanted.
Chars per words: 4.6619047619 5.12650576532 91% => OK
Fourth root words length: 5.00997013923 4.56307096286 110% => OK
Word Length SD: 2.44114857172 2.78398813304 88% => OK
Unique words: 259.0 204.123752495 127% => OK
Unique words percentage: 0.411111111111 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 950.4 705.55239521 135% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 49.7209520919 57.8364921388 86% => OK
Chars per sentence: 112.961538462 119.503703932 95% => OK
Words per sentence: 24.2307692308 23.324526521 104% => OK
Discourse Markers: 1.30769230769 5.70786347227 23% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.323863225992 0.218282227539 148% => OK
Sentence topic coherence: 0.0914520896481 0.0743258471296 123% => OK
Sentence topic coherence SD: 0.0669753307026 0.0701772020484 95% => OK
Paragraph topic coherence: 0.195891125163 0.128457276422 152% => OK
Paragraph topic coherence SD: 0.0708130966343 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.04 12.5979740519 80% => OK
dale_chall_readability_score: 7.56 8.32208582834 91% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 17.0 12.3882235529 137% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.