Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree and disagree?
It is suggested that commercial advertisement has become an influential factor that motivates people buying unnecessary commodities. This essay will explain why I partly disagree with this statement and believe people in most time purchase things what they need.
On the one hand, it is quite common these days for individuals to follow the commercial buying things since advertisement has become the biggest channel of merchants promoting their products. Research, relating to people’s consumption behaviour, has highlighted that advertising can stimulate consumers to make more purchase by highlighting individual product’s unique features. This could be proved by the fact that sales of Apple products often surged after their prompting events. Besides, the increasing numbers of unopened goods displayed on the resale website unveil more and more people ordering unnecessary commodities online under the impulsive emotion.
On the other hand, I think the real needs still the biggest motivation for people spending money. It is true that people nowadays knowing the product’s information from advertisement, for example, they may select furniture by glancing different brochures. However, advertisement is just a way for people to approach goods, not the root cause underlying their purchase. If the product cannot meet one’s demand, even the giant such as Nokia, which is the pioneer of cellphone makers, could fail no matter how many ads they made. In addition, the sales of popular goods not only increased in cities but also in the poverty area where its habitats not often exposed to commercials.
To conclude, although advertising changes our lives and has become the most significant tool for people to get to know commodities, people still buy things according to their needs.
Transition Words or Phrases used:
besides, however, if, may, still, for example, i think, such as, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 13.1623246493 46% => More to be verbs wanted.
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 3.0 10.4138276553 29% => More conjunction wanted.
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 24.0 41.998997996 57% => More preposition wanted.
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1422.0 1615.20841683 88% => OK
No of words: 249.0 315.596192385 79% => More content wanted.
Chars per words: 5.71084337349 5.12529762239 111% => OK
Fourth root words length: 3.97237131171 4.20363070211 94% => OK
Word Length SD: 3.0416537001 2.80592935109 108% => OK
Unique words: 167.0 176.041082164 95% => More unique words wanted.
Unique words percentage: 0.670682730924 0.561755894193 119% => OK
syllable_count: 423.0 506.74238477 83% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 34.4774450166 49.4020404114 70% => OK
Chars per sentence: 129.272727273 106.682146367 121% => OK
Words per sentence: 22.6363636364 20.7667163134 109% => OK
Discourse Markers: 8.54545454545 7.06120827912 121% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.115079961855 0.244688304435 47% => OK
Sentence topic coherence: 0.0447135694796 0.084324248473 53% => OK
Sentence topic coherence SD: 0.0260220735925 0.0667982634062 39% => Sentences are similar to each other.
Paragraph topic coherence: 0.0698559543199 0.151304729494 46% => OK
Paragraph topic coherence SD: 0.0311306151019 0.056905535591 55% => OK
Essay readability:
automated_readability_index: 16.8 13.0946893788 128% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 16.13 12.4159519038 130% => OK
dale_chall_readability_score: 9.8 8.58950901804 114% => OK
difficult_words: 80.0 78.4519038076 102% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 17.0 10.7795591182 158% => OK
What are above readability scores?
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More content wanted.
Minimum 250 words wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.