Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products.
What problems does this cause?
What could be done to encourage people to buy local products?
Today’s world is dominated by enterprises and big industries. Moreover, new companies are being inaugurated overnight which has drastically increased the competition among businesses. In order to stay ahead in the market and attract customers, a hefty amount of money is spent by manufacturers on advertisements, sales campaigns and promotions. This essay will delineate the side-effects of this trend and will put forward suggestions on how to uplift local made products.
One of the conspicuous problems is that it gives rise to inflation. Because of the monstrous money being spend on familiarizing their outputs, the cost of the product rises exponentially, making it exorbitant. Ultimately, it is the consumer who then compensates for these expenditures. This can be best illustrated by a live example of Lux enterprises, manufacturing beauty products. The most basic product of this company is a bathing soap which costs Rs. 25, whereas, the original manufacturing price is Rs. 2 only. This rise in price is attributed due to its heavy promotion on TV, magazines, and internet. In other terms, for a heavy promotional item, the consumer pays for the product’s manufacturing cost and its pump and show charges.
On the same grounds, local manufacturers struggle day and night to sell their products despite having admirable quality. One auspicious way to boost their sales is to implement inexpensive and effective marketing practices such as peddling, distributing free samples and word of mouth. This will not only gravitate the prices rather would appeal customers deeply. For example, Tupperware, an Indian plastic containers fabricator, marketed its yield following decent practices of door-to-door selling and providing complimentary gift items which kept its prices economical and reasonable. This proved as a value-add to the customers as they were able to afford super quality goods at cheaper prices.
To conclude, employing expensive marketing practices such as hiring celebrities for products promotion and satellite broadcasts is bound to inflate products cost and affect consumers pocket. In such scenarios, if local manufacturers grab these opportunities and hit the market with cheap promotional ways, then they are more likely to be appreciated by buyers, resulting in a win-win situation.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-07 | Ankita7443 | 78 | view |
| 2019-03-09 | Saira Faiz | 73 | view |
| 2018-10-25 | varunahuja29 | 63 | view |
| 2018-07-23 | Vibhu Khurana | 73 | view |
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Grammar and spelling errors:
Line 5, column 408, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'containers'' or 'container's'?
Suggestion: containers'; container's
... example, Tupperware, an Indian plastic containers fabricator, marketed its yield followin...
^^^^^^^^^^
Transition Words or Phrases used:
but, if, moreover, so, then, whereas, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1977.0 1615.20841683 122% => OK
No of words: 354.0 315.596192385 112% => OK
Chars per words: 5.58474576271 5.12529762239 109% => OK
Fourth root words length: 4.33761313653 4.20363070211 103% => OK
Word Length SD: 3.24933054633 2.80592935109 116% => OK
Unique words: 221.0 176.041082164 126% => OK
Unique words percentage: 0.624293785311 0.561755894193 111% => OK
syllable_count: 602.1 506.74238477 119% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 45.224440295 49.4020404114 92% => OK
Chars per sentence: 109.833333333 106.682146367 103% => OK
Words per sentence: 19.6666666667 20.7667163134 95% => OK
Discourse Markers: 3.22222222222 7.06120827912 46% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.197645044574 0.244688304435 81% => OK
Sentence topic coherence: 0.0566730346535 0.084324248473 67% => OK
Sentence topic coherence SD: 0.0276352374691 0.0667982634062 41% => Sentences are similar to each other.
Paragraph topic coherence: 0.114731997208 0.151304729494 76% => OK
Paragraph topic coherence SD: 0.0198199149286 0.056905535591 35% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 15.08 12.4159519038 121% => OK
dale_chall_readability_score: 9.71 8.58950901804 113% => OK
difficult_words: 115.0 78.4519038076 147% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.