Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
With the advent of groundbreaking media technologies, advertising has become a trend around the world. Certain demographics hold the statement that it makes the users aware of the new inventions and innovations while others believe that it provokes the consumers for extravagant shopping. I completely agree with the assertion as many companies are using human psychology to fascinate the people towards their products.
A tremendous range of companies and their products are competing to gain market share. There are many companies with a similar range of products in the market and advertisement is playing a key role to gain the attention of consumers. Subsequently, people are attracted to the most fascinating advertisements of the products and like to buy, if they get a chance, regardless of their actual need. Samsung and Apple, for instance, are in the same race and try to capture the users with amazing new features in their products. Even though buyers are already using a mobile phone, they plan to buy the latest ones.
On a further note, media has changed the dynamics of advertising. There are many options like a TV commercial, social media, and signboards which prepare the mind of people for superfluous spending. As a result, people end up buying unnecessary items when they make a visit to superstores or online stores. A rather illustrative example is Amazon with every available new product in the market. They advertise the latest products in such a way that people cannot resist buying them.
The conclusion to be drawn is that modern advertisements are more of luring the people to buy those products with their fascinating advertising rather than their purpose to make the public aware of new market arrivals.
Transition Words or Phrases used:
if, so, while, for instance, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1462.0 1615.20841683 91% => OK
No of words: 284.0 315.596192385 90% => More content wanted.
Chars per words: 5.14788732394 5.12529762239 100% => OK
Fourth root words length: 4.10515524023 4.20363070211 98% => OK
Word Length SD: 2.92562199112 2.80592935109 104% => OK
Unique words: 157.0 176.041082164 89% => More unique words wanted.
Unique words percentage: 0.552816901408 0.561755894193 98% => OK
syllable_count: 460.8 506.74238477 91% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 41.7695328864 49.4020404114 85% => OK
Chars per sentence: 104.428571429 106.682146367 98% => OK
Words per sentence: 20.2857142857 20.7667163134 98% => OK
Discourse Markers: 2.85714285714 7.06120827912 40% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205392419112 0.244688304435 84% => OK
Sentence topic coherence: 0.0721712347991 0.084324248473 86% => OK
Sentence topic coherence SD: 0.0470297942563 0.0667982634062 70% => OK
Paragraph topic coherence: 0.135673151403 0.151304729494 90% => OK
Paragraph topic coherence SD: 0.0168332130937 0.056905535591 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.0 13.0946893788 99% => OK
flesch_reading_ease: 51.18 50.2224549098 102% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 12.59 12.4159519038 101% => OK
dale_chall_readability_score: 8.97 8.58950901804 104% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.