Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words
Advertising is believed to be detrimental by some people in that it often induces them into shopping for things they might not need. For others it enables them to make the right choice for their purchases. In my opinion while advertisements keep us well-informed about the new products in the market, they also act imperceptibly to make an influence on us to get things which are eventually not of an immediate necessity to us.
An important reason promotional videos and commercials on televisions and other mass media are found to be important is that it informs people about the various products that are available in the market from which they can choose from and make the best decision. In absence of proper marketing about things, people would often have no idea about the quality and specifications of products from different brands and they would not be able to compare across brands. This would often lead people into making bad decisions and leave them regretting for entire period of having that item with them. Urban people who are exposed to adverts everywhere they go, seemingly distracted in first few incidences, start finding them useful as they help to remind them of the value different brands can bring once possessed.
On the other hand, advertisements can sometimes make people buy things they don't need at all. A sight of a flyer or a banner with a promotional scheme can make an impulsive shopper get things from the shopping malls and supermarkets without thinking whether he will ever have a chance to use it. Such types of uncontrolled behavior often lands food items and other consumables in the shelf of those peoples' kitchens for an iNdefinite period of time.
In my opinion, advertisements help people to enlighten about the choices they have at their disposal and exercising discretion and some restraint, to go for the best line of products. However, all consumers are not equally apt at making the correct choice and they might be misguided by the temptations to posses things which might bear little significance to them.
In summary, advertisements act both as source of information and detractor for prospective consumers. while some people benefit by making the right purchase, other might be lulled into shopping extravagantly and wastefully.
Grammar and spelling errors:
Line 1, column 429, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ly not of an immediate necessity to us. An important reason promotional videos a...
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Line 5, column 77, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...n sometimes make people buy things they dont need at all. A sight of a flyer or a ba...
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Line 5, column 435, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...hose peoples kitchens for an iNdefinite period of time. In my opinion, advertisements help...
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Line 9, column 103, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
...nd detractor for prospective consumers. while some people benefit by making the right...
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Transition Words or Phrases used:
also, first, however, if, so, well, while, in summary, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 14.0 7.85571142285 178% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 59.0 41.998997996 140% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1918.0 1615.20841683 119% => OK
No of words: 378.0 315.596192385 120% => OK
Chars per words: 5.07407407407 5.12529762239 99% => OK
Fourth root words length: 4.40933352052 4.20363070211 105% => OK
Word Length SD: 2.83297637795 2.80592935109 101% => OK
Unique words: 200.0 176.041082164 114% => OK
Unique words percentage: 0.529100529101 0.561755894193 94% => More unique words wanted or less content wanted.
syllable_count: 592.2 506.74238477 117% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 27.0 20.2975951904 133% => The Avg. Sentence Length is relatively long.
Sentence length SD: 53.7114360946 49.4020404114 109% => OK
Chars per sentence: 137.0 106.682146367 128% => OK
Words per sentence: 27.0 20.7667163134 130% => OK
Discourse Markers: 6.21428571429 7.06120827912 88% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199228692679 0.244688304435 81% => OK
Sentence topic coherence: 0.082536361327 0.084324248473 98% => OK
Sentence topic coherence SD: 0.0521719219822 0.0667982634062 78% => OK
Paragraph topic coherence: 0.128033594825 0.151304729494 85% => OK
Paragraph topic coherence SD: 0.0592187573316 0.056905535591 104% => OK
Essay readability:
automated_readability_index: 15.9 13.0946893788 121% => OK
flesch_reading_ease: 44.07 50.2224549098 88% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 12.42 12.4159519038 100% => OK
dale_chall_readability_score: 8.4 8.58950901804 98% => OK
difficult_words: 82.0 78.4519038076 105% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 12.8 10.1190380762 126% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.