Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The passage claims that Nature's Way franchise in Plainsville will be successful by relying on the assumption that the store is most profitable in regions where residents have a healthy lifestyle. However, this argument is logically flawed. Before accepting the conclusion of this excerpt, the assumptions and questions exposed below have to be clarified and answered.
First, the excerpt does not mention about other similar grocery stores in this town which could be competitors of Nature's Way. The text assumes that Nature's Way will be the pioneer in Plainsville which is unproven. The presence of healthy food grocery stores, other than Nature's Way, can impact negatively and significantly the profitability of this new grocery store.
Another point to be clarified is regarding the price point. In order to be highly profitable, Nature's Way price point could be higher than usual. If there are competitors in the same area or nearby cities who offer similar quality products at a lower price, consumers will be attracted to the more affordable stores, lowering sales and profits at Nature's Way.
Finally, the healthy trend of the residents in Plainville has to be analyzed carefully and continuously as it could be short-lived. This could be a short-term trend like a New Year or Summer time Resolution that will not last significantly. In case the healthy lifestyle of this community is not lasting, the demand will reduce significantly, diminishing the possibility of this store to succeed.
Therefore, before these raised questions are clarified, the claim that Nature's Way franchise in Plainsville will be successful is proven unwarranted and the franchise expansion investment should be re-evaluated.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 269 350
No. of Characters: 1418 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.05 4.7
Average Word Length: 5.271 4.6
Word Length SD: 2.921 2.4
No. of Words greater than 5 chars: 106 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.692 21.0
Sentence Length SD: 7.975 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.642 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 37, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (Way) must be used with a third-person verb: 'franchises'.
Suggestion: franchises
The passage claims that Natures Way franchise in Plainsville will be successful by re...
^^^^^^^^^
Line 13, column 185, Rule ID: SUMMER_TIME[2]
Message: Use simply 'summer'.
Suggestion: Summer
...e a short-term trend like a New Year or Summer time Resolution that will not last significa...
^^^^^^^^^^^
Line 17, column 84, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (Way) must be used with a third-person verb: 'franchises'.
Suggestion: franchises
...e clarified, the claim that Natures Way franchise in Plainsville will be successful is pr...
^^^^^^^^^
Transition Words or Phrases used:
finally, first, however, if, regarding, so, therefore, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1461.0 2260.96107784 65% => OK
No of words: 269.0 441.139720559 61% => More content wanted.
Chars per words: 5.4312267658 5.12650576532 106% => OK
Fourth root words length: 4.0498419064 4.56307096286 89% => OK
Word Length SD: 2.98231174273 2.78398813304 107% => OK
Unique words: 147.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.546468401487 0.468620217663 117% => OK
syllable_count: 454.5 705.55239521 64% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 52.49344845 57.8364921388 91% => OK
Chars per sentence: 112.384615385 119.503703932 94% => OK
Words per sentence: 20.6923076923 23.324526521 89% => OK
Discourse Markers: 4.61538461538 5.70786347227 81% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312756192441 0.218282227539 143% => OK
Sentence topic coherence: 0.122720659955 0.0743258471296 165% => OK
Sentence topic coherence SD: 0.0827311766813 0.0701772020484 118% => OK
Paragraph topic coherence: 0.1890789226 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.0669868514241 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 14.21 12.5979740519 113% => OK
dale_chall_readability_score: 9.44 8.32208582834 113% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.