The following memorandum is from the business manager of Happy Pancake House restaurants.
Recently, butter has been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. This change, however, has had little impact on our customers. In fact, only about 2 percent of customers have complained, indicating that an average of 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers do not distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine.
Write a response in which you discuss one or more alternative explanations that could rival the proposed explanation and explain how your explanation(s) can plausibly account for the facts presented in the argument.
The author claim that, from the data they received, customers cannot distinguish margarine from butter in the Happy Pancake House restaurant. However, this conclusion is questionable, we need to delve deeper in to the issue to substantiate this claim.
First, we need to know what is the way the company fetch the data of questionnaires. It is possible that only the customers more satisfied for the service write the feedback, however, the customers who are unsatisfied just ignore the questionnaire. Therefore, the data received by the company are biased and inaccurate.
Second, we need to clarify the long term effect of the change. Owning to that we don’t know how long is the change happened, the response of the customers in the Pancake House is just transient. If the customer merely think the staff merely inadvertently gave the incorrect butter to them and thus ignore and forgive the mistake, then it cannot guarantee the forbearance of the mistake in the future. Customers may feel malcontent if they know the Pancake House did it intentionally.
Also, it is unreasonable to derive from the satisfaction data to conclude that the customers not able to discern butter from margarine. Even though the taste between these two is similar so that it didn’t affect the flavor of the dishes and thus not opposed directly by the customer, it still exist other factors that will influence customers future choice. Butter and margarine consist of different ingredients so that have different effect for body, the customers who aware of this may decrease the time to order the Pancake.
To sum up, there are three points required to be clarified: the validity of the questionnaire fetched data, tracing the long term effect, and ensure that despite the flavor, whether or not other factors will influence the choice for customers. Without further investigations, we cannot make the conclusion assertively.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 313 350
No. of Characters: 1556 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.206 4.7
Average Word Length: 4.971 4.6
Word Length SD: 2.741 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.357 21.0
Sentence Length SD: 9.759 7.5
Use of Discourse Markers (%): 0.786 0.12
Sentence-Text Coherence: 0.351 0.35
Sentence-Para Coherence: 0.616 0.50
Sentence-Sentence Coherence: 0.142 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 8, column 294, Rule ID: IT_VBZ[1]
Message: Did you mean 'exists'?
Suggestion: exists
...osed directly by the customer, it still exist other factors that will influence custo...
^^^^^
Line 10, column 175, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...ct, and ensure that despite the flavor, whether or not other factors will influence the choice...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, so, still, then, therefore, thus, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1614.0 2260.96107784 71% => OK
No of words: 311.0 441.139720559 70% => More content wanted.
Chars per words: 5.18971061093 5.12650576532 101% => OK
Fourth root words length: 4.19942759058 4.56307096286 92% => OK
Word Length SD: 2.86210120872 2.78398813304 103% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.527331189711 0.468620217663 113% => OK
syllable_count: 503.1 705.55239521 71% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 57.1016369185 57.8364921388 99% => OK
Chars per sentence: 115.285714286 119.503703932 96% => OK
Words per sentence: 22.2142857143 23.324526521 95% => OK
Discourse Markers: 6.21428571429 5.70786347227 109% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134071961319 0.218282227539 61% => OK
Sentence topic coherence: 0.0493952845414 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0702450366307 0.0701772020484 100% => OK
Paragraph topic coherence: 0.0781120071326 0.128457276422 61% => OK
Paragraph topic coherence SD: 0.0802099981191 0.0628817314937 128% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.94 8.32208582834 107% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.