According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The conclusion drawn by the advertising director seems to be flawer and made without proper consideration of several factors that affect the number of people watching movies in theatres. For starters the primary base of the conclusion is that the created content is still above the level the production had created last year by taking into account increase in percentage of positive reviews of people but does not provide a more granular level of report as to how the different movies that came out this year were reviewed by the audiences. Maybe it is because of one or two great movies the positive reviews went up. Also how the movies performed in different geographical regions cannot be just overlooked like this.
It also fails to accomodate the rise of online content platforms that are creating fast and great content in terms of originality and following the current trends. Many genuine movie watchers are enjoying movies and other contents at their homes only at a very substantial rates.
Also the report overlooks how drastically the tastes of the audience have significantly changed in recent years. More and more people are drawn towards huge fantasy action sci-fi flicks. The market is nowadays being ruled by production houses that are making these grand audience pleasers that leave the movie goers in awe of the great action pieces. This is evident by the movie Avengers: End Game produced by Disney surpassing another sci-fi fantasy movie Avatar to become the most grossing movie by amassing a staggering $2.7+ Billion.
Hence it might not be totally wrong to advertise more to please audiences towards their content but it would be more wise to do a market study of what the audience really likes nowadays and adapt.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 290 350
No. of Characters: 1431 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.127 4.7
Average Word Length: 4.934 4.6
Word Length SD: 2.487 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 25 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.364 21.0
Sentence Length SD: 13.459 7.5
Use of Discourse Markers (%): 0.455 0.12
Sentence-Text Coherence: 0.345 0.35
Sentence-Para Coherence: 0.601 0.50
Sentence-Sentence Coherence: 0.041 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 619, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...at movies the positive reviews went up. Also how the movies performed in different g...
^^^^
Line 5, column 274, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'rate'?
Suggestion: rate
... their homes only at a very substantial rates. Also the report overlooks how dra...
^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... only at a very substantial rates. Also the report overlooks how drastically th...
^^^^
Line 13, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...amassing a staggering .7+ Billion. Hence it might not be totally wrong to advert...
^^^^^
Transition Words or Phrases used:
also, but, hence, if, look, may, really, so, still, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1461.0 2260.96107784 65% => OK
No of words: 290.0 441.139720559 66% => More content wanted.
Chars per words: 5.03793103448 5.12650576532 98% => OK
Fourth root words length: 4.12666770723 4.56307096286 90% => OK
Word Length SD: 2.511237526 2.78398813304 90% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.579310344828 0.468620217663 124% => OK
syllable_count: 461.7 705.55239521 65% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 75.2491179488 57.8364921388 130% => OK
Chars per sentence: 132.818181818 119.503703932 111% => OK
Words per sentence: 26.3636363636 23.324526521 113% => OK
Discourse Markers: 5.18181818182 5.70786347227 91% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238239001456 0.218282227539 109% => OK
Sentence topic coherence: 0.0873379181752 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0651869467518 0.0701772020484 93% => OK
Paragraph topic coherence: 0.12414104389 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0829753704303 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.79 8.32208582834 106% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.