"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
o cater the surge in the demand of artisan coffee lovers, Apex Coporation plans to grab the market with its new line of product 'Gourmet Select'.
Apex, however plans to release the juvenile product into the major supermarkets where there exists a teem of premium artisan coffee brands. Such a move, likely appears to fail in many ways. People often visiting the supermarkets trust on the established brands and are less likely to try a new product. This is because, there is exists a tendency of inherent inertia among the consumers who are generally apprehensive about the new products as many amongst them have bad efficacy in appeasing the customers taste and the demand. Also many turn out to be fake and futile to serve the basic needs of the customers. Taking the example of Nycil talcum powder, Nycil group was well operating it business with the existing 'Cool Talc' product. As the summers were approaching, the firm sensing the demand tried to instill the product into the existing market with the same stategy.
However, this turned out to be a disaster and the product utterly failed to gain any momentum because of the very same inertia factor. One has to resort to impress the consumer by well explaining the product with the sense of human touch. It is epigrammatic to say though, one always has to play the customer but not the product to be sold. With this basis, one can suddenly jump into conclusion resorting for cheap and decietful advertisement campains that usually revolve in televisions and radios and at time even at the major food chains. Gone are the days where consumer believes on the fanciful music and video compilations of the new product. No matter how attractive and raffish is the advertisement, people rely on the careful analysis and features of the product which can be well explained by an individual who is responsible for the sales.
Nevertheless, you never know what happens with the mood and the trend of the customer and suddenly out of no where, the product can become a huge hit and gain an impulsive momentum similar to the 'Turbo charger' by Motorola that happened last year where every pundit predicted its downfall.
Considering the germane issues and the relevent scenarios of the consumer and product relationship, it is advisory for Apex Corporation to not to blindly follow the strategy proposed for 'Gourmet Select' and hence premeditate in a better and efficient way.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 411 350
No. of Characters: 1974 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.503 4.7
Average Word Length: 4.803 4.6
Word Length SD: 2.548 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.688 21.0
Sentence Length SD: 9.973 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.326 0.35
Sentence-Para Coherence: 0.544 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: O
o cater the surge in the demand of artisa...
^
Line 3, column 100, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e major supermarkets where there exists a teem of premium artisan coffee brands. Such ...
^^^^^^
Line 3, column 530, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ing the customers taste and the demand. Also many turn out to be fake and futile to ...
^^^^
Line 5, column 549, Rule ID: MASS_AGREEMENT[1]
Message: Consider using third-person verb forms for singular and mass nouns: 'is'.
Suggestion: is
...ime even at the major food chains. Gone are the days where consumer believes on the...
^^^
Line 7, column 107, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
...end of the customer and suddenly out of no where, the product can become a huge hi...
^^
Transition Words or Phrases used:
also, but, hence, however, if, nevertheless, so, still, well, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2067.0 2260.96107784 91% => OK
No of words: 411.0 441.139720559 93% => More content wanted.
Chars per words: 5.02919708029 5.12650576532 98% => OK
Fourth root words length: 4.50256981431 4.56307096286 99% => OK
Word Length SD: 2.78331886758 2.78398813304 100% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.554744525547 0.468620217663 118% => OK
syllable_count: 665.1 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 66.2182707038 57.8364921388 114% => OK
Chars per sentence: 129.1875 119.503703932 108% => OK
Words per sentence: 25.6875 23.324526521 110% => OK
Discourse Markers: 4.1875 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.129991676833 0.218282227539 60% => OK
Sentence topic coherence: 0.0450251560221 0.0743258471296 61% => OK
Sentence topic coherence SD: 0.0587089808214 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0903179617927 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0532999099864 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 9.26 8.32208582834 111% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.