Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the given statement taken from a memo from the marketing director of Super Screen Movie Product Company, the director presents a lot of facts. The director states that in the past year, a less number of people attended the Super Screen-produced movies, than in any other year. The director also states that the percentage of positive reviews from movie reviewers, of some of these movies, increased in the last year. Therefore the director asserts that the problem is not that the movie quality is good but that people are unaware that such good quality movies are made by Super Screen company. The director also suggested that for the next year Super Screen movies should spend a greater budget in advertising thus reaching more public. However, in my opinion, these suggestions and assertions are based on a lot of assumptions and more facts should be provided by the advertising director to support their point of view.
Firstly, it is possible that the report from which the advertising director made their conclusions about the number of people attending Super Screen-produced movie is incomplete or partial. May be the marketing team considered only few movies from the past years in their surveys and not all movies. May be the reports considered the results of movie screening of only some area and not everywhere the Super Screen movies are shown. Therefore the director should have confirmed the scope of observations from which the report was made before assuming that the report is for all movies and for for all screens where the Super Screen-produced movies were shown.
Secondly, the it is also possible that the content of these movies are not good and that is why people are not seeing these movies. Although, it is stated that the percentage of positive reviews by movie reviewers increased, it is possible that a lot of reviewers actually did not gave positive reviews but these reviews were not taken into consideration while making the report. It is also stated that the percentage of positive review increased for 'specific movies'. Now, it is totally possible that the number of these 'specific reviews' are less and the number of movies that got a bad review are more. Therefore, the director should also confirm from the marketing department that the report consisted of all the movies' reviews, before assuming so.
Also, the director assumes that the public is not aware of the good quality content of Super Screen-produced movies but it is again possible that people are actually aware of these movies but are hesitant to see them, because they feel that the content is not good. It is also a good enough chance that if in the next year, Super Screen movies do not make good quality movies, people will still not see them, even if the company increases it's budget for advertising.
Thus, in conclusion, I am not entirely convinced from the facts stated in the memo, and the advertising director should provide more facts and convincing information to support their observations and suggestions.
Comments
Essay evaluation report
Satisfactory
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 507 350
No. of Characters: 2471 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.745 4.7
Average Word Length: 4.874 4.6
Word Length SD: 2.568 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.167 21.0
Sentence Length SD: 7.883 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.42 0.35
Sentence-Para Coherence: 0.618 0.50
Sentence-Sentence Coherence: 0.184 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 421, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ese movies, increased in the last year. Therefore the director asserts that the problem i...
^^^^^^^^^
Line 3, column 195, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...ced movie is incomplete or partial. May be the marketing team considered only few ...
^^
Line 3, column 305, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...n their surveys and not all movies. May be the reports considered the results of m...
^^
Line 3, column 434, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...here the Super Screen movies are shown. Therefore the director should have confirmed the ...
^^^^^^^^^
Line 3, column 590, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: for
...g that the report is for all movies and for for all screens where the Super Screen-prod...
^^^^^^^
Line 5, column 11, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'it'?
Suggestion: the; it
...roduced movies were shown. Secondly, the it is also possible that the content of th...
^^^^^^
Line 5, column 282, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'give'
Suggestion: give
...hat a lot of reviewers actually did not gave positive reviews but these reviews were...
^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, however, if, may, second, secondly, so, still, therefore, thus, while, in conclusion, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 24.0 13.6137724551 176% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2528.0 2260.96107784 112% => OK
No of words: 507.0 441.139720559 115% => OK
Chars per words: 4.98619329389 5.12650576532 97% => OK
Fourth root words length: 4.74517233601 4.56307096286 104% => OK
Word Length SD: 2.61755839466 2.78398813304 94% => OK
Unique words: 187.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.368836291913 0.468620217663 79% => More unique words wanted or less content wanted.
syllable_count: 787.5 705.55239521 112% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 47.2982720954 57.8364921388 82% => OK
Chars per sentence: 140.444444444 119.503703932 118% => OK
Words per sentence: 28.1666666667 23.324526521 121% => OK
Discourse Markers: 7.55555555556 5.70786347227 132% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.352308574484 0.218282227539 161% => OK
Sentence topic coherence: 0.145746667231 0.0743258471296 196% => OK
Sentence topic coherence SD: 0.105679344865 0.0701772020484 151% => OK
Paragraph topic coherence: 0.210071809289 0.128457276422 164% => OK
Paragraph topic coherence SD: 0.126997639661 0.0628817314937 202% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.