Argument Topic: The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
There are many concerns regarding the Box Office issue of a movie. Some movie sequels are important to the movie going people such as Star Wars, Jurassic Park etc. Some Sci- fi movie always turns the head of the general mass, thus brings a big number. And sometimes there are some political and cultural issues for a movie to be successful. In this argument, the advertising director of Super Screen Movie production Company expressed his concerns and he emphasizes on the advertisement of the movies. In this paragraph, we will analyze the argument in a way that that board of the production company will understand the whole situations and will know which questions to ask to make the situation better.
Firstly, it is stated that, fewer people attended movies this year than previous years. But what are the reasons? Is the movie theatre environment worse than the previous years? Is the area surrounding the movie theatre became bad? Is the government shutdown affecting them? The board needs to analyze this situation before move on further.
Secondly, it is stated that, the number of positive reviews are increasing. But positive reviews always don't bring people to movies. Eighth Grade and Mid90s are two of the critically acclaimed films of the 2018. But they failed to earn more than 25 milliion $ combined while on average a Dwayne Johnson movie earns approximately 200 million $. Positive reviews aren't everyting. Blade Runner 2049 has the best reviews among the movies of 2017. But this big blockbuster became a box office disaster. A positive review, critically acclaimed movie indicated the quality of the movie. It doesn't always helps to make a movie box office hit.
Finally, it is stated that, they will increase the advertisement of the movies. While this is a good step and can increase the movie going people's rate, it doesn't ensure that people will certainly go to the movies. The DCEU Universe and Warner Bros arranged large advertising campaigns for the movies but other than Aquaman, no movies reached the billion dollar club mark. So, they need to make sure regarding this advertisement issue.
What makes the people want to see a movie is the big cinematic moments and the big cinematic experiences. Thats why people go to the movies of James cameron, Steven Spielberg, Peter Jackson, Christopher Nolan etc. The production company should ensure that they hire fim- makers like this capacity so that their movies do good business.
The loopholes in this argument is indicated and the questions to solve the issue is presented in the above paragraph. This paragraph will certainly help the board of the production company to make the right decision.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 448 350
No. of Characters: 2176 1500
No. of Different Words: 230 200
Fourth Root of Number of Words: 4.601 4.7
Average Word Length: 4.857 4.6
Word Length SD: 2.522 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16 21.0
Sentence Length SD: 8.644 7.5
Use of Discourse Markers (%): 0.464 0.12
Sentence-Text Coherence: 0.274 0.35
Sentence-Para Coherence: 0.491 0.50
Sentence-Sentence Coherence: 0.086 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 2, column 232, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rrounding the movie theatre became bad? Is the government shutdown affecting them?...
^^
Line 3, column 104, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...increasing. But positive reviews always dont bring people to movies. Eighth Grade an...
^^^^
Line 3, column 361, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...imately 200 million $. Positive reviews arent everyting. Blade Runner 2049 has the be...
^^^^^
Line 3, column 583, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... indicated the quality of the movie. It doesnt always helps to make a movie box office...
^^^^^^
Line 4, column 156, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...crease the movie going peoples rate, it doesnt ensure that people will certainly go to...
^^^^^^
Line 5, column 75, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...a movie is the big cinematic moments and the big cinematic experiences. Thats why...
^^
Line 5, column 107, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...nts and the big cinematic experiences. Thats why people go to the movies of James ca...
^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, regarding, second, secondly, so, thus, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2234.0 2260.96107784 99% => OK
No of words: 444.0 441.139720559 101% => OK
Chars per words: 5.03153153153 5.12650576532 98% => OK
Fourth root words length: 4.5903493882 4.56307096286 101% => OK
Word Length SD: 2.57267430892 2.78398813304 92% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.502252252252 0.468620217663 107% => OK
syllable_count: 688.5 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 14.0 22.8473053892 61% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.4322062392 57.8364921388 68% => OK
Chars per sentence: 74.4666666667 119.503703932 62% => OK
Words per sentence: 14.8 23.324526521 63% => OK
Discourse Markers: 2.76666666667 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.13388226724 0.218282227539 61% => OK
Sentence topic coherence: 0.0351921362908 0.0743258471296 47% => OK
Sentence topic coherence SD: 0.0444666990658 0.0701772020484 63% => OK
Paragraph topic coherence: 0.072680264459 0.128457276422 57% => OK
Paragraph topic coherence SD: 0.0354335403209 0.0628817314937 56% => OK
Essay readability:
automated_readability_index: 9.7 14.3799401198 67% => Automated_readability_index is low.
flesch_reading_ease: 57.27 48.3550499002 118% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.8 12.197005988 72% => OK
coleman_liau_index: 11.3 12.5979740519 90% => OK
dale_chall_readability_score: 7.6 8.32208582834 91% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 7.6 11.1389221557 68% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.