Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author deems that the Super Screen Movie Production company needs to spend more budget on advertising to gain more viewers next year. The author based his proposal on several facts he pointed out. He mentioned that there were fewer people viewed their movies last year, and the positive reviews although increased but still not reaching their expectation. He concludes that it is the lack of advertising rather than the quality of the movies that leads to the situation. At the first glance, the author's analogy seems reasonable, however, there are important questions needs to be addressed to make the proposal a strong and reasonable one.
First of all, Are there any other factors that lead to people attended less their movies? the author did not offer any answer to it. There are possibilities that another company produced more movies that are cheaper compare with the price of movie of Super Screen Movie. In this case, it is the price that influence people's choice than the lack of advertising, it would be wise to do more research about the price changes in movie market before making any movement. On the contrary, if there are research shows that most people who likes to watch movie but has never heard about the movie produced by Super Screen, it would be reasonable to say that more advertising is the key to gain more future viewers.
Secondly, the author needs to answer the question what is the actual percentage of the positive reviews they received. Though he pointed out that the positive reviews increased compare with earlier years, however, it would be the fact that the previous year good views were so little that even a small increase seems to be a huge increase. If the answer is that the actual number of percentage of positive reviews is 5 percent, for instance, and it is a big increase compared with the previous 1 percent, we can not conclude that the quality of the movie is not a problem. In this case, the company needs to spend their budget to increase the quality of movies instead of advertising.
Moreover, the company need to do more researches about the reviewers' experience with their movie. What do actually they care? They might care about who plays in the movie, or it could be the stories of the movies.Without answering these question and gain a good understanding of the customers, the company can not boldly run the risk of spending money on advertising since it might not produce the expected effect.
Over all, to attract more viewers and receive more positive reviews about their movie, the company has to make a wise decision about how to use their budget next year. They need to conduct thorough researches to at least answer the questions i mentioned above to make their decision.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 473 350
No. of Characters: 2225 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 4.704 4.6
Word Length SD: 2.366 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.278 21.0
Sentence Length SD: 11.85 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.57 0.50
Sentence-Sentence Coherence: 0.152 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 501, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...the situation. At the first glance, the authors analogy seems reasonable, however, ther...
^^^^^^^
Line 3, column 91, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...d to people attended less their movies? the author did not offer any answer to it. ...
^^^
Line 7, column 214, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Without
...r it could be the stories of the movies.Without answering these question and gain a goo...
^^^^^^^
Line 9, column 243, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...arches to at least answer the questions i mentioned above to make their decision....
^
Transition Words or Phrases used:
actually, but, first, however, if, moreover, second, secondly, so, still, as to, at least, for instance, first of all, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2284.0 2260.96107784 101% => OK
No of words: 472.0 441.139720559 107% => OK
Chars per words: 4.83898305085 5.12650576532 94% => OK
Fourth root words length: 4.6610686524 4.56307096286 102% => OK
Word Length SD: 2.47207907433 2.78398813304 89% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.436440677966 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 705.6 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 67.6515841803 57.8364921388 117% => OK
Chars per sentence: 120.210526316 119.503703932 101% => OK
Words per sentence: 24.8421052632 23.324526521 107% => OK
Discourse Markers: 7.05263157895 5.70786347227 124% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.10663012618 0.218282227539 49% => OK
Sentence topic coherence: 0.0394980848196 0.0743258471296 53% => OK
Sentence topic coherence SD: 0.0503345550159 0.0701772020484 72% => OK
Paragraph topic coherence: 0.0619555471043 0.128457276422 48% => OK
Paragraph topic coherence SD: 0.0593184394162 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.09 12.5979740519 88% => OK
dale_chall_readability_score: 7.4 8.32208582834 89% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.