"Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Super Screen Movie Prodcution Company advertising director concludes in the memo that a greater share of the budget should be allocated for advertising in order to reach out to the public. The director provides few evidences to support his or her claim. However, there are many unstated assumptions and unanswered questions which question whether the claim would be successful or not.
Firstly, the director mentions that fewer people attended the movies as compared to the last year. The question that arises is that 'In which all areas was the movie released in the last year? Did every movie theatre decided to show this movie?' There is a possibility that the Company had released the movies nation wide prior to last year. And this year, the movies were released only in certain parts. Since the areas where movies were released had a very low population, not many decided to watch the movies.It might be possible that the movie theatres in the vicintiy had no intention to show the movies of the company in their theatres and as a rsult even though the public being fully aware was not able to see the movie. So the fewer viewership for the movies of the company. If at all the above assumption comes out to be true, then the claim to increase the budget for advertsing would not do much,
Secondly, the director states that the percentage of positive reviews for the movie has increased. 'By what numbers has the amount of positive reviews increases? What was the percentage of postive reviews in the previous years?' This questions have not been answered in the memo. It is possible that the positive reviews prior to last year was only 20 percent which has increased to 25 percent in the past year. There is another possibility of the case that in all there were only 10 reviews for the movie and 6 out of those 10 were postive showing high percentage of positive reviews. There are numerous possibilites regarding the increase in percentage of positive reviews. There is no mentions of any kind of numbers for the same. Until numbers or statistical data is provided the claim stands weakened.
Finally, memos cites that the public lacks awareness about the good movies that are available. With this the question arises 'what kind of movies do the public like to watch? Which genre is more interesting to watch? Was the actor or actress in the movie not a favourite of the public? All these questions raise too many doubts regarding the publics' unawareness about the good movies. While there is a possibility that the company released too many movies with horror genre last year which is not at all a public favourite genre and so the less views for the movie. It might be possible that the the public had high hopes from the company and used to go to watch movies in previous years, but due to below par performance the public were disinclined from watching the movies in the past year thinking that the movies were the same as before. As mentioned earlier, public were not interested to watch movies which did not have theri favourite actor or actress and althoug being totally aware about the movies did not go to watch it. If at all the above situations prove to be true, the decision of the director would not hold water.
As of now, the conclusion of the director stands flawed due to a serious dearth of evidence. If he or she is able to provide with more irrefutable evidence and statistical date that there is unawareness among the public, it would help to bolster the decision that budget should be increased for advertising to reach out to the public.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 627 350
No. of Characters: 2897 1500
No. of Different Words: 236 200
Fourth Root of Number of Words: 5.004 4.7
Average Word Length: 4.62 4.6
Word Length SD: 2.394 2.4
No. of Words greater than 5 chars: 183 100
No. of Words greater than 6 chars: 136 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.621 21.0
Sentence Length SD: 12.713 7.5
Use of Discourse Markers (%): 0.483 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.486 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 302, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...ility that the Company had released the movies nation wide prior to last year. And thi...
^^^^^^
Line 5, column 309, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...hat the Company had released the movies nation wide prior to last year. And this year, the ...
^^^^^^^^^^^
Line 5, column 450, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the areas where movies were released had a very low population, not many decided ...
^^
Line 5, column 512, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...n, not many decided to watch the movies.It might be possible that the movie theatr...
^^
Line 9, column 675, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ease in percentage of positive reviews. There is no mentions of any kind of numbers f...
^^^^^
Line 9, column 675, Rule ID: THERE_S_MANY[4]
Message: Did you mean 'There are no mentions'?
Suggestion: There are no mentions
...ease in percentage of positive reviews. There is no mentions of any kind of numbers for the same. Un...
^^^^^^^^^^^^^^^^^^^^
Line 13, column 9, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the claim stands weakened. Finally, memos cites that the public lacks awaren...
^^
Line 13, column 39, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'lacks'' or 'lack's'?
Suggestion: lacks'; lack's
... Finally, memos cites that the public lacks awareness about the good movies that ar...
^^^^^
Line 13, column 343, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
...ons raise too many doubts regarding the publics unawareness about the good movies. Whil...
^^^^^^^
Line 13, column 541, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun views is countable.
Suggestion: fewer
...all a public favourite genre and so the less views for the movie. It might be possib...
^^^^
Line 13, column 593, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...or the movie. It might be possible that the the public had high hopes from the company ...
^^^^^^^
Line 13, column 593, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...or the movie. It might be possible that the the public had high hopes from the company ...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, however, if, regarding, second, secondly, so, then, while, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 86.0 55.5748502994 155% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2965.0 2260.96107784 131% => OK
No of words: 626.0 441.139720559 142% => Less content wanted.
Chars per words: 4.73642172524 5.12650576532 92% => OK
Fourth root words length: 5.00199880112 4.56307096286 110% => OK
Word Length SD: 2.44228514076 2.78398813304 88% => OK
Unique words: 241.0 204.123752495 118% => OK
Unique words percentage: 0.384984025559 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 931.5 705.55239521 132% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 72.4820590828 57.8364921388 125% => OK
Chars per sentence: 98.8333333333 119.503703932 83% => OK
Words per sentence: 20.8666666667 23.324526521 89% => OK
Discourse Markers: 3.2 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.130456982935 0.218282227539 60% => OK
Sentence topic coherence: 0.0408766091775 0.0743258471296 55% => OK
Sentence topic coherence SD: 0.0443977045806 0.0701772020484 63% => OK
Paragraph topic coherence: 0.0745080455064 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.0327979817435 0.0628817314937 52% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.21 12.5979740519 81% => OK
dale_chall_readability_score: 7.28 8.32208582834 87% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.