The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
The two stores, Namen and Roscoe are considering to open up new stores in the suburb of salem based of their predictions about how the future response of people from Salem would be. While coming up to this conclusion, both the stores take into account some unwarrented assumption which have not been addressed in the argument. These assumptions and their immediate effects are explained below.
First of all, Namen's executives think that both the population and income of people in Salme would increase. But, what is the proof? Just because population has surged by 50% in the last three years does not mean that it will keep rising. Nevertheless, What is the proof that the citizens of Salem would earn more. What if a depression settles in. If the executives of Namen can come up with some detailed study so that they could prove their predictions more likely to occur, then only validity of argument will hold.
Again, Roscoe's executives believe that the suburb families are more family oriented, but has not provided anything strong to confirm their views. It is just a belief. What if in the forthcoming years, suburbs experience more number of young students away from their families start settling in? What if the families themselves here have a different perspective of looking into things and prefer high end designer clothing? Based on just a belief, taking such a big decision is imprudent. Hence, the conclusion of Roscoe's executives can be challanged.
Finally, executives from both Namen and Roscoe fail to account for the fact that people may react differently to their products in the city of Salem when compared to the city of Winston. Roscoe's executives assume that all the family oriented people will purchase reasonably priced clothes while Namen's executives assume that people having more income would prefer buying high-end designer clother. Will this always hold? What if rich people of Salem prefer simple colthing and lifestyle or the family oriented people people try to purchase high-end designer clothing. If any of these statements go true, conclusions made by these stores would invalidate.
The conclusions drawn by the two stores, as it stand now are flawed. If the executives from each store are able to justify these assumptions, then only it would be advisable for the stores to expand their branches in Salem.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 388 350
No. of Characters: 1921 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.438 4.7
Average Word Length: 4.951 4.6
Word Length SD: 2.504 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 89 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.636 21.0
Sentence Length SD: 9.078 7.5
Use of Discourse Markers (%): 0.682 0.12
Sentence-Text Coherence: 0.28 0.35
Sentence-Para Coherence: 0.493 0.50
Sentence-Sentence Coherence: 0.038 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 511, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: people
...ng and lifestyle or the family oriented people people try to purchase high-end designer cloth...
^^^^^^^^^^^^^
Transition Words or Phrases used:
but, finally, first, hence, if, look, may, nevertheless, so, then, while, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1970.0 2260.96107784 87% => OK
No of words: 388.0 441.139720559 88% => More content wanted.
Chars per words: 5.07731958763 5.12650576532 99% => OK
Fourth root words length: 4.43821085614 4.56307096286 97% => OK
Word Length SD: 2.55228563695 2.78398813304 92% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.530927835052 0.468620217663 113% => OK
syllable_count: 610.2 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 56.2330598918 57.8364921388 97% => OK
Chars per sentence: 89.5454545455 119.503703932 75% => OK
Words per sentence: 17.6363636364 23.324526521 76% => OK
Discourse Markers: 3.90909090909 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.228775136504 0.218282227539 105% => OK
Sentence topic coherence: 0.0577828458756 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0620866847865 0.0701772020484 88% => OK
Paragraph topic coherence: 0.130220304565 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0485532970838 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.