The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
This arguement is about two department stores: Namen and Roscoe a in which the former has high-end designer fashion while the later has more affordable fashion options. Both are considering opening another store in the growing of surburb due to increase in population and also high income on the part of the residents in that area. The two stores need to plan for this very well and ensure that other factors such as interest of the people in that area need to be taken into consideration before taking any decision.
Firstly, interest of people in surburb Salem needs to be consider and Namen department store needs to know that people in that area might not even be ready to pay as high as those in Winston city while this might be favorable to Roscoe department store due to it's affordability fashion option.
Furthermore, opening another store in that area might be favorable to Namen as people in that area might be after high quality fashion and therefore, Roscoe epartment store will lose out in this.
Also, the nature of the work of people in this area need to be put into consideration as they might not be fashion inclined mostly if their profession is highly demanding. They might not have time for any kind of fashion whatsoever and therefore, the two stores will run at a loss on the long run.
In addition, the two stores are really opposite in terms of what they offer. Namen is known for hig-end designer fashion which directly leads to high cost fashion while Roscoe is known for more low cost fashion , this attributes will surely make one fashion store to have more customers than the other and this will bring about unhealthy competition on the part of the stores and on the long run leads to the loss of one store.
In conclusion, thorough research needs to be made by the two stores on the interest of people as regards to fashion, and their profession before making final decison. And also, the two stores can even collude together on whom to open her store in that area after making findings as is certain that one store will have more customers than the other, doing this will give away unheathy competition
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 9 2
No. of Sentences: 11 15
No. of Words: 377 350
No. of Characters: 1730 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.406 4.7
Average Word Length: 4.589 4.6
Word Length SD: 2.321 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 74 80
No. of Words greater than 7 chars: 46 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.273 21.0
Sentence Length SD: 12.842 7.5
Use of Discourse Markers (%): 1 0.12
Sentence-Text Coherence: 0.443 0.35
Sentence-Para Coherence: 0.735 0.50
Sentence-Sentence Coherence: 0.151 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 65, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...two department stores: Namen and Roscoe a in which the former has high-end design...
^
Line 9, column 211, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...oscoe is known for more low cost fashion , this attributes will surely make one fa...
^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, really, so, therefore, well, while, as regards, in addition, in conclusion, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1771.0 2260.96107784 78% => OK
No of words: 377.0 441.139720559 85% => More content wanted.
Chars per words: 4.6976127321 5.12650576532 92% => OK
Fourth root words length: 4.4064143971 4.56307096286 97% => OK
Word Length SD: 2.38485423966 2.78398813304 86% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.424403183024 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 560.7 705.55239521 79% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 22.8473053892 149% => The Avg. Sentence Length is relatively long.
Sentence length SD: 72.0282313798 57.8364921388 125% => OK
Chars per sentence: 161.0 119.503703932 135% => OK
Words per sentence: 34.2727272727 23.324526521 147% => OK
Discourse Markers: 12.3636363636 5.70786347227 217% => Less transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.419848201623 0.218282227539 192% => OK
Sentence topic coherence: 0.175620959989 0.0743258471296 236% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.117036475355 0.0701772020484 167% => OK
Paragraph topic coherence: 0.248487841106 0.128457276422 193% => OK
Paragraph topic coherence SD: 0.100250585554 0.0628817314937 159% => OK
Essay readability:
automated_readability_index: 17.8 14.3799401198 124% => OK
flesch_reading_ease: 45.43 48.3550499002 94% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 10.57 12.5979740519 84% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 15.6 11.1389221557 140% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.