The following appeared as a letter to the editor from a Central Plaza store owner.
"Over the past two years, the number of shoppers in Central Plaza has been steadily decreasing while the popularity of skateboarding has increased dramatically. Many Central Plaza store owners believe that the decrease in their business is due to the number of skateboard users in the plaza. There has also been a dramatic increase in the amount of litter and vandalism throughout the plaza. Thus, we recommend that the city prohibit skateboarding in Central Plaza. If skateboarding is prohibited here, we predict that business in Central Plaza will return to its previously high levels."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Central Plaza owner claims that their business has gone down over the past two years and he blames the skateboarding community for his loss. The increased popularity of the skateboarding is said to be the reason that the sales in Central Plaza have gone down. In my opinion this contention can be challenged in several ways as this piece of information is incomplete to make this claim.
Firstly, the owner's sales have been declining from past two years , in order to analyse the co relation with the increased popularity of skating, he should have given information on when was this sport introduced in the plaza. It could be possible that this sport has started recently, then in that case further evaluation of the base for reduced revenue would be required.
Secondly,the crowd that is attracted by the skateboarding could be those people who are not the same people who used to shop in the plaza. The people attracted could be the ones who are sports lovers and thus has attracted a different group of people , people who would otherwise sit at home and watch sports on television. In that case as well there is no impact seen on the reduced sales of the plaza. Thus, the owner should verify if its his customers , that earlier used to buy things from his store are finding skateboard more interesting and spending their time there instead.
Thirdly,instead of casting aspersions on other group, the store owner should check if the service provided by his own staff is up to mark. If the staff is behaving improperly with the customers, that could be one of the resons for the uninterested customers. Moreover, the owner should also check the commodities kept in his store are abreast with the latest fashion and the stores have exclusive ranges to select from. If the stuff in the shops are insipid and the customer has no options to choose from, they will definitely be disappointed. Cost is another major factor, store keepers should check if their selling items are kept at reasonable prices . Seasonal discounts and festive discounts are also attractive schemes which should be used as promotion tactics. These all things should be looked upon first, before blaming the other group who is doing well. The owner also blames the people who come for skateboard as the reason for increase litter in the plaza which I believe is out of sheer jealousy as there is no evidence to make that remark.
Fourthly, online shopping is the current trend followed by people . These days people buy most of the household items, fashion accessories, grocery etc with one button click and the items are delivered to their home.The convenience offered by online market could be taken as a prominent factor for declining sales.
Hence, to conclude the Plaza owner should look into the problems associated with his store first, as it is unable to attract the customers now . Also, other external factor like online boom can be seen as a blockage for a good revenue that the plaza used to generate two years ago. As, there are so many ways the owner's argument challenged, I reject his claim and consider it as week and unconvincing.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 539 350
No. of Characters: 2533 1500
No. of Different Words: 248 200
Fourth Root of Number of Words: 4.818 4.7
Average Word Length: 4.699 4.6
Word Length SD: 2.426 2.4
No. of Words greater than 5 chars: 163 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.5 21.0
Sentence Length SD: 7.291 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.296 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 392, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ation is incomplete to make this claim. Firstly, the owners sales have been decl...
^^^^^
Line 3, column 66, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... have been declining from past two years , in order to analyse the co relation wit...
^^
Line 3, column 375, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... for reduced revenue would be required. Secondly,the crowd that is attracted by ...
^^^^^
Line 5, column 9, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...revenue would be required. Secondly,the crowd that is attracted by the skateboa...
^^^^
Line 5, column 179, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
... The people attracted could be the ones who are sports lovers and thus has attracted a ...
^^^^^^^
Line 5, column 251, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...as attracted a different group of people , people who would otherwise sit at home ...
^^
Line 5, column 337, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...watch sports on television. In that case as well there is no impact seen on the r...
^^
Line 5, column 439, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...plaza. Thus, the owner should verify if its his customers , that earlier used to bu...
^^^
Line 5, column 456, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...owner should verify if its his customers , that earlier used to buy things from hi...
^^
Line 7, column 8, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , instead
...ng their time there instead. Thirdly,instead of casting aspersions on other group, t...
^^^^^^^^
Line 7, column 654, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ling items are kept at reasonable prices . Seasonal discounts and festive discount...
^^
Line 9, column 66, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... is the current trend followed by people . These days people buy most of the house...
^^
Line 9, column 217, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...d the items are delivered to their home.The convenience offered by online market co...
^^^
Line 9, column 316, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...a prominent factor for declining sales. Hence, to conclude the Plaza owner shoul...
^^^^^
Line 11, column 143, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...t is unable to attract the customers now . Also, other external factor like online...
^^
Line 11, column 314, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'owners'' or 'owner's'?
Suggestion: owners'; owner's
...ars ago. As, there are so many ways the owners argument challenged, I reject his clai...
^^^^^^
Line 11, column 354, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...owners argument challenged, I reject his claim and consider it as week and unconv...
^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, look, moreover, second, secondly, so, then, third, thirdly, thus, well, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2597.0 2260.96107784 115% => OK
No of words: 536.0 441.139720559 122% => OK
Chars per words: 4.84514925373 5.12650576532 95% => OK
Fourth root words length: 4.81161862636 4.56307096286 105% => OK
Word Length SD: 2.55650659238 2.78398813304 92% => OK
Unique words: 259.0 204.123752495 127% => OK
Unique words percentage: 0.483208955224 0.468620217663 103% => OK
syllable_count: 806.4 705.55239521 114% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 42.2839916566 57.8364921388 73% => OK
Chars per sentence: 118.045454545 119.503703932 99% => OK
Words per sentence: 24.3636363636 23.324526521 104% => OK
Discourse Markers: 5.59090909091 5.70786347227 98% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.180016839093 0.218282227539 82% => OK
Sentence topic coherence: 0.0604616107739 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0640517616267 0.0701772020484 91% => OK
Paragraph topic coherence: 0.103868158544 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.0555830714612 0.0628817314937 88% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.15 12.5979740519 89% => OK
dale_chall_readability_score: 8.1 8.32208582834 97% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.