The following appeared as a letter to the editor from a Central Plaza store owner.
"Over the past two years, the number of shoppers in Central Plaza has been steadily decreasing while the popularity of skateboarding has increased dramatically. Many Central Plaza store owners believe that the decrease in their business is due to the number of skateboard users in the plaza. There has also been a dramatic increase in the amount of litter and vandalism throughout the plaza. Thus, we recommend that the city prohibit skateboarding in Central Plaza. If skateboarding is prohibited here, we predict that business in Central Plaza will return to its previously high levels."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Skateboarding provides people a faster mode of travel in close quarters. Instead of walking by, they can use a skateboard and reach places much faster with the same flexibility as walking . Given the situation of Central plaza, we need to deduce about the behaviour patterns of skateboarders and non skateboarders. People who walk pass the stores have often more time to look at the items displayed by the stores. These non-skateboarders can often wait for minutes near a display item and have more time to admire, think and decide whether to buy that item. Skateboarders on the other hand won’t have the time or the attention of the displays in the shops. Skateboarders would just shop for the things they need and hence the shops may not be able to advertise their products to these skateboarders.
Does the decline in sales only correspond to the rise of skateboarders or are there any other factors which also play in the decline? There has been a decline in sales for the brick and mortar stores in western countries, effect of the growing E-commerce business. Many shopping malls and stores are closing down due to this. The decline in sales at Central Plaza may also be the result of rise of E-commerce business in that area. Lack of marketing or advertisements could also be the reason for drop in sales, as the modes of marketing and advertising are changing from the traditional paper and tele-ads to the new social media marketing.
Are there any other factors which could be explained for the increase of vandalism and litter at Central Plaza? Litter and vandalism could also be explained by the lack of security at the Plaza, are there enough security personnel to ensure safety. Rise in litter could also be due to lack of housekeeping personnel.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 303 350
No. of Characters: 1437 1500
No. of Different Words: 154 200
Fourth Root of Number of Words: 4.172 4.7
Average Word Length: 4.743 4.6
Word Length SD: 2.713 2.4
No. of Words greater than 5 chars: 88 100
No. of Words greater than 6 chars: 63 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.2 21.0
Sentence Length SD: 5.913 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.328 0.35
Sentence-Para Coherence: 0.511 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 188, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ter with the same flexibility as walking . Given the situation of Central plaza, w...
^^
Line 3, column 318, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... due to lack of housekeeping personnel.
^^^
Transition Words or Phrases used:
also, hence, look, may, so, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 9.0 28.8173652695 31% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 2.0 16.3942115768 12% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1467.0 2260.96107784 65% => OK
No of words: 302.0 441.139720559 68% => More content wanted.
Chars per words: 4.85761589404 5.12650576532 95% => OK
Fourth root words length: 4.1687104957 4.56307096286 91% => OK
Word Length SD: 2.79224304929 2.78398813304 100% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.519867549669 0.468620217663 111% => OK
syllable_count: 465.3 705.55239521 66% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 35.6927630387 57.8364921388 62% => OK
Chars per sentence: 97.8 119.503703932 82% => OK
Words per sentence: 20.1333333333 23.324526521 86% => OK
Discourse Markers: 3.0 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132813228086 0.218282227539 61% => OK
Sentence topic coherence: 0.0496313808098 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.0433388682548 0.0701772020484 62% => OK
Paragraph topic coherence: 0.0877587654425 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.00740600507211 0.0628817314937 12% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 8.6 8.32208582834 103% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.