The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The following argument has been flawed for numerous reasons and it failed to provide evidence to the assumptions they made in the argument. Importantly i find discrepancy in the statement about local businesses advertise during latenight news program have canceled their contracts.
Firstly lets discuss about the main point mentioned in the above paragraph. There can be numerous reasons for which they have canceled their contract. The manager assumed that restoring weather and local news would fetch the advertising contracts back, but there is no evidence in stating that. Because the reason for not getting contracts would be the timing of program. The manager mentioned that it is late night news so any way there will be less viewers who would watch that. This could be the major factor for canceled advertising contracts.
Secondly, if there is any breaking news in the weather and local news, instead of reporting that airing national news would be illogical. This could be the reason why people are complaining about coverage of news. This can't be concluded by saying only airing the local news would get back their lost revenues.
Late-night news program may reporting the boring national stories which would in turn made people to watch local/ weather news. Receiving complaints about stations coverage of local news doesn't mean that they want news about weather and local. This could be because of any local important stories.
The manager failed to provide justification for restoring local news would get back advertising contracts. Late -night program should air interesting stories like local politics and weather changes over past decade which will grab the attention of viewers in result advertisers will get attracted to the percentage of viewers watching.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 284 350
No. of Characters: 1472 1500
No. of Different Words: 137 200
Fourth Root of Number of Words: 4.105 4.7
Average Word Length: 5.183 4.6
Word Length SD: 2.476 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.75 21.0
Sentence Length SD: 6.398 7.5
Use of Discourse Markers (%): 0.312 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.586 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 153, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
... they made in the argument. Importantly i find discrepancy in the statement about...
^
Line 3, column 447, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...ate night news so any way there will be less viewers who would watch that. This coul...
^^^^
Line 5, column 71, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...king news in the weather and local news, instead of reporting that airing nationa...
^^
Line 5, column 221, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...omplaining about coverage of news. This cant be concluded by saying only airing the ...
^^^^
Line 7, column 149, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ocal/ weather news. Receiving complaints about stations coverage of local news do...
^^
Line 7, column 189, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... about stations coverage of local news doesnt mean that they want news about weather ...
^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, second, secondly, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1507.0 2260.96107784 67% => OK
No of words: 283.0 441.139720559 64% => More content wanted.
Chars per words: 5.32508833922 5.12650576532 104% => OK
Fourth root words length: 4.10153676581 4.56307096286 90% => OK
Word Length SD: 2.5231018167 2.78398813304 91% => OK
Unique words: 143.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.505300353357 0.468620217663 108% => OK
syllable_count: 442.8 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.0238027789 57.8364921388 73% => OK
Chars per sentence: 94.1875 119.503703932 79% => OK
Words per sentence: 17.6875 23.324526521 76% => OK
Discourse Markers: 3.125 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.309177251769 0.218282227539 142% => OK
Sentence topic coherence: 0.113321576121 0.0743258471296 152% => OK
Sentence topic coherence SD: 0.0788014071165 0.0701772020484 112% => OK
Paragraph topic coherence: 0.188659376351 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.063873168321 0.0628817314937 102% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 13.34 12.5979740519 106% => OK
dale_chall_readability_score: 7.88 8.32208582834 95% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.