The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument stated was a memorandum from the business manager of a television station which appears to be relatively sound at first glance. However, as more light is shed on the issue and more detailed facts are concerned, it is easy to see that the argument suffers from severe grave fallacies in its assumption as well as commits a false analogy.
it is stated in the memorandum that, over the past year, late night news program has devoted increased time to national news and less time to weather and local news. this could have been done by the TV station keeping the mindset of people who either arrive home late from work or whose kid is very small and keeps waking up often. In that case, since the day had come to an end, the focus could have been the national news. There is no clear-cut information provided on this and hence we cannot arrive at a conclusion .
A mention about the complaint of viewers enable us to think whether the viewers were really interested in the weather and local news. this is because, the actual number of viewers or the exact percentage of viewers who complained are not mentioned in the argument. reason of the cancellation of advertising contracts are not mentioned whereas it is taken for granted that the only reason could be the increased time due to national news and decreased time to weather and local news.
Plenty of reasons could have resulted in the cancellation of contracts.First, it is the sole responsibility of the manager to find out a possible cause and to clear them. Judging a situation only based on few parameters is completely irrelevant. providing a solution based on few ideas is absolutely not fine. Expanding the coverage of weather and local news on all news programs is a must since people should always be updated about the happenings around them. In order to attract more viewers, either do the campaigning or introduce interesting thoughts in the news itself. A survey could also be used to find out about the number of working personal, families with small babies who occasionallykeep waking and disturbing their parents. also, only the exposure to local and weather condition will never be an alternative solution.
To conclude, we can say that, before any final decisions are made, too much work is left for the arguer to make his/ her argument more logical and cogent.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 406 350
No. of Characters: 1903 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.489 4.7
Average Word Length: 4.687 4.6
Word Length SD: 2.573 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.833 21.0
Sentence Length SD: 18.99 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.629 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...s well as commits a false analogy. it is stated in the memorandum that, over ...
^^
Line 3, column 168, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...nd less time to weather and local news. this could have been done by the TV station ...
^^^^
Line 3, column 520, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...d hence we cannot arrive at a conclusion . A mention about the complaint of v...
^^
Line 3, column 523, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ence we cannot arrive at a conclusion . A mention about the complaint of viewers...
^^^^^
Line 5, column 135, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...terested in the weather and local news. this is because, the actual number of viewer...
^^^^
Line 5, column 266, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Reason
...ined are not mentioned in the argument. reason of the cancellation of advertising cont...
^^^^^^
Line 5, column 484, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...creased time to weather and local news. Plenty of reasons could have resulted in...
^^^^^
Line 7, column 72, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: First
...sulted in the cancellation of contracts.First, it is the sole responsibility of the m...
^^^^^
Line 7, column 247, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Providing
...ew parameters is completely irrelevant. providing a solution based on few ideas is absolu...
^^^^^^^^^
Line 7, column 435, Rule ID: NOUN_AROUND_IT[1]
Message: Consider using 'the surrounding happenings'?
Suggestion: the surrounding happenings
...e people should always be updated about the happenings around them. In order to attract more viewers, eith...
^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 7, column 740, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ep waking and disturbing their parents. also, only the exposure to local and weather...
^^^^
Line 7, column 834, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... will never be an alternative solution. To conclude, we can say that, before any...
^^^^^
Transition Words or Phrases used:
also, first, hence, however, really, so, well, whereas, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1954.0 2260.96107784 86% => OK
No of words: 405.0 441.139720559 92% => More content wanted.
Chars per words: 4.82469135802 5.12650576532 94% => OK
Fourth root words length: 4.48604634366 4.56307096286 98% => OK
Word Length SD: 2.66810963006 2.78398813304 96% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.538271604938 0.468620217663 115% => OK
syllable_count: 621.9 705.55239521 88% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 42.7214361564 57.8364921388 74% => OK
Chars per sentence: 114.941176471 119.503703932 96% => OK
Words per sentence: 23.8235294118 23.324526521 102% => OK
Discourse Markers: 3.88235294118 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.349867425825 0.218282227539 160% => OK
Sentence topic coherence: 0.0997885876823 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.14880150952 0.0701772020484 212% => The coherence between sentences is low.
Paragraph topic coherence: 0.16414855179 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.132067881611 0.0628817314937 210% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.